Key Findings from the 2024 DtC Beer Shipping Report

Rachel Hoffman
March 20, 2024

This March, Sovos ShipCompliant released the fourth annual Direct-to-Consumer Beer Shipping Report in partnership with the Brewers Association. The DtC beer shipping report features exclusive insights on the regulatory state of the direct-to-consumer (DtC) channel, Brewers Association’s perspective and key data from a consumer preferences survey.

Let’s take a deeper dive into some of the findings from the report.

The regulatory state of 2024 DtC beer shipping

Despite several states introducing bills to expand DtC beer shipping in 2023, none of them were adopted.

As of the report’s publication, brewers may DtC ship beer across state lines to the 11 states plus D.C. that permit it. As with most things compliance, each state maintains their own rules governing the practice. Currently, Alaska, Kentucky, Nebraska, New Hampshire, North Dakota, Ohio, Oregon, Vermont, Virginia and the District of Columbia provide clear, statutory authority for brewers to legally solicit and fulfill sales remotely and across state borders. Pennsylvania and Rhode Island permit some form of DtC shipping, but their laws vary.

Strong consumer interest in 2024 DtC beer shipping

The 2024 consumer survey in the report highlights a persistent enthusiasm for purchasing craft beer through DtC shipping, showcasing continued support for the convenience and expanded choice the market brings. Additionally, future purchasing intent for beer via DtC shipping remains high.

We found a high level of support and interest in DtC beer shipping by both regular craft beer consumers and Americans 21 and older. The collective interest demonstrated by both regular craft beer consumers and all Americans of legal drinking age suggests that existing restrictive DtC beer shipping regulations hinder potential purchasers seeking access to brands unavailable locally. In fact, 78% of regular craft beer drinkers are likely to purchase via DtC shipping in the future, with 33% saying they are very likely.

Consumers rely on DtC shipping for a variety of consumer goods, and 61% of regular craft beer drinkers would like to add their favorites brews to the list of products shipped to their home via a third-party carrier. This segment favors beer delivery over food (60%) and cleaning products (58%).

Benefits for breweries

Expanded DtC beer shipping wouldn’t just positively impact consumers, but breweries too. A strong majority of regular craft beer drinkers say, if a brewery had the option for customers to purchase beer via DtC shipping, they would be likely to recommend that brewery to family and friends, think more positively of that brewery or try a new beer from a brewery (86% each). More than 4 in 5 (83%) would be likely to purchase more frequently from a brewery that had the option for customers to purchase beer via DtC shipping. About 7 in 10 regular craft beer drinkers say they would be likely to share/post about that brewery on social media (70%) or sign up for a beer subscription club (68%).

Consumer Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant between January 2-4, 2024, among 1,970 U.S. adults ages 21+, among whom 615 drink craft beer at least once per month. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.6 percentage points using a 95% confidence level.

Take Action

For additional takeaways and analysis into the DtC beer channel, download the 2024 Direct-to-Consumer Beer Shipping Report.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Rachel Hoffman

Share this post

North America VAT & Fiscal Reporting
May 21, 2024
What’s Happening Next with VAT in the Digital Age (ViDA)

It was widely expected that when the finance ministers of the EU convened last week that we’d receive news of a political agreement on the VAT in the Digital Age (ViDA) proposal. Unfortunately, due to the objections of one member state around the platform rules, this did not happen. Now, the official move forward date […]

E-Invoicing Compliance North America
May 16, 2024
Embrace E-Invoicing for Better Business Decisions

There is a considerable shift happening across the globe right now as governments and tax authorities are embracing e-invoicing as a method of ensuring the accuracy of transactional data. An $11.2 billion dollar market in 2022, e-invoicing is expected to reach $35.9 billion by 2028. [source: ResearchAndMarkets] There is a simple reason for this. Governments […]

E-Invoicing Compliance North America
May 14, 2024
The Truth is in the Transaction: How the E-Invoice Ties the Global Economy Together

Let’s begin with a basic premise. When it comes to tax compliance, you may trust your data, however, the government does not. Businesses may aspire to develop perfect visibility into business operations, but good visibility will often be good enough for meeting business objectives. Data insight is a relative rather than an absolute goal: it […]

North America Sales & Use Tax
May 23, 2024
Streamlined Sales Tax (SST) Attempts to Simplify Compliance for Digital Sellers

Accurate sales tax determination is historically predicated on the seller knowing the precise street address of their customer. Since sales tax jurisdictional boundaries do not necessarily correspond to governmental boundaries (e.g., state, county, city) and don’t tightly align with zip codes, the only way to apply correct local rates is by knowing the pinpoint location […]

North America ShipCompliant
May 21, 2024
19th Annual Wine Summit: Highlights and Takeaways

Over May 8-9, Sovos ShipCompliant hosted its 19th annual Wine Summit. For two days, wine makers, managers, consultants, attorneys and other industry members gathered at the Napa Valley Marriott to hear from a cavalcade of experts on regulatory and marketing advice and updates related to the wine industry.  19th annual Wine Summit Recap from Presenters […]

North America ShipCompliant
May 16, 2024
Alcohol Labels: 3 Things You Need to Know

Often, the first thing you notice about a beverage alcohol product is the label. The typeface, imagery and colors used were all meticulously chosen to say something about the product and brand. But it takes more than an eye for graphic design to create a beverage alcohol label. There are several regulatory concerns at play […]