2022 Direct-to-Consumer Beer Shipping Report
The second annual Direct-to-Consumer (DtC) Beer Shipping Report, presented by Sovos ShipCompliant and the Brewers Association, finds that consumers want their favorite brews shipped to their front doors, and they are willing to pay for it. The report offers an in-depth analysis of a consumer poll and an economist’s review of the DtC beer shipping market.
The Sovos ShipCompliant/Harris Poll consumer survey finds that 92% of regular craft beer drinkers would purchase beer DtC monthly if permitted in their state—yet beer DtC interstate shipping is only available to 14.8% of the 21+ U.S. population. The potential of this mostly untapped market is huge. (Regular craft beer drinkers are defined as those who drink craft beer at least once per month.)