President, Revenue

Alice Katwan

Alice Katwan, President of Revenue, Sovos

Alice Katwan, an influential leader deeply committed to team growth, currently holds the position of President of Revenue at Sovos. In this role, she oversees the company’s sales, marketing, partner alliances, and commerce teams, leveraging over 25 years’ experience in the tech industry. She brings to Sovos an established track record of driving sales acceleration, scaling operations for high-growth organizations, and ensuring exceptional customer experiences.

Throughout her career, Alice has consistently applied a customer-centric and purpose-driven approach within some of the world’s most successful technology companies. A key aspect of her leadership style is her talent for fostering strong relationships across functional areas, inspiring teams to collaborate effectively in achieving organizational objectives.

Alice is particularly skilled at leading organizations through transformative periods. Notably, she played a pivotal role in Genesys’s successful go-to-market strategy transition from on-premises to cloud-based platform solutions. As the North American GM & SVP of Sales at Salesforce and Twilio, she was responsible for driving revenue, representing a significant portion of the companies’ global business.

Alice is a sought-after speaker on various topics including go-to-market strategies, organizational culture, diversity and inclusion, and women in leadership. Her contributions have earned her recognition as a Silicon Valley Woman of Influence and inclusion in CIO Views’ prestigious list of “Top 10 Empowering Women to Follow”.

Beyond her professional achievements, Alice actively serves as a board director for Cielo Talent, a global leader in recruitment process outsourcing (RPO) solutions, and Sift, a prominent digital trust and safety platform. Additionally, she lends her expertise to the advisory boards of Emtrain, Databook, Capri Ventures and Flume Ventures.

For more, you can visit Alice’s LinkedIn profile.