President, Revenue

Alice Katwan

A dynamic leader with a passion for team development, Alice Katwan serves as President of Revenue for Sovos, where she leads the company’s sales, marketing, partner alliances, and commerce teams. With more than 25 years’ experience in the tech industry, Alice is recognized for her ability to accelerate sales velocity, scale operations for high-growth organizations, and ensure exceptional customer experiences.  

Since the start of her career, Alice has applied a customer-centric and purpose-driven approach within some of the world’s most successful technology companies – from start-ups to well-established multinational corporations. A consistent thread throughout is her ability to build relationships across functional areas and inspire her teams to work collaboratively in advancing organizational goals.   

Alice’s accomplishments include spearheading a successful go-to-market strategy for a global customer experience leader as it transformed from on-prem to cloud-based solutions; creating a cohesive post-merger culture for two equally sized companies; and building, growing, and leading high-performing multinational sales teams.   

 A sought-after speaker on the topics of go-to-market strategies, organizational culture, diversity and inclusion, and women in leadership, Alice has been recognized as a Silicon Valley Woman of Influence.  She is actively engaged in giving back to the industry, serving as an Advisory Board Member of Emtrain and Databook, and as a Board Director for Cielo Talent, the world’s leading provider of recruitment process outsourcing (RPO) solutions; and Sift, a leading digital trust and safety platform. 

For more, you can visit Alice’s LinkedIn profile.