5 Highlights From the Second Annual DtC Beer Shipping Report

Rachel Hoffman
March 9, 2022

This blog was last updated on March 9, 2022

This March, Sovos ShipCompliant released the second annual Direct-to-Consumer (DtC) Beer Shipping Report in partnership with the Brewers Association. The report features exclusive insights and data on the state of the channel, an economist’s review of the marketplace opportunity and key findings from a consumer preferences survey.

Fast facts from the 2022 DtC Beer Shipping Report

Here are the top five findings from the report that illustrate the current state of the DtC beer shipping market.

  • Craft beer drinkers don’t differentiate between beer and other household goods in terms of what they’d like to have conveniently shipped to their homes.
  • A stunning 92% of regular craft beer drinkers would like to purchase beer DtC on a monthly basis, and over two-thirds (68%) say they would spend $50 or more a month on DtC beer delivery.
  • College grads are 15% more likely than those with a high school diploma to say they would like to be able to purchase beer and have it shipped directly to their homes via a third-party carrier.
  • High-value products are having their moment. Cases priced above $50 saw growth in volume sales by 1.5% in 2021, versus a loss of 6.3% by volume for less expensive brews. This portion of the beer market is ideal for DtC shipping.
  • A mere 14.8% of the 21+ population has access to DtC beer shipping, compared to 96.7% of the 21+ population for wine. That leaves an opportunity for 6.5x growth.

Consumer Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from January 20-24, 2022 among 1,951 adults ages 21+, among whom 562 drink craft beer at least once per month.

Take Action

For additional data and insights into the DtC beer channel, download the 2022 Direct-to-Consumer Beer Shipping Report.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Author

Rachel Hoffman

Share this post

customer centric
North America Tax Compliance
January 7, 2025
“The first step to being customer centric is being with the client through thick and thin”

This blog was last updated on January 7, 2025 Interview with: Sergio Severo, Managing Director Sovos Latin America He was seriously considering retiring after an extensive and remarkable professional career when he received an invitation to lead our team in the region. Something about Sovos caught Sergio Severo’s attention, prompting him to abandon his retirement […]

agent of the consumer tnabc
North America ShipCompliant
January 6, 2025
TNABC Warns DtC Shippers Against ‘Agent of Consumer’ Sales

This blog was last updated on January 8, 2025 Learn why Tennessee’s Alcoholic Beverage Commission (TNABC) is cracking down on ‘agent of the consumer’ sales for DtC wine shippers. The Tennessee Alcoholic Beverage Commission (TNABC) recently sent a notice to licensed direct-to-consumer (DtC) wine shippers indicating that shipping as an “agent of the consumer” is […]

california unclaimed property notice
North America Unclaimed Property
January 6, 2025
California’s Unclaimed Property Crackdown: How to Respond to Notices

This blog was last updated on January 6, 2025 Learn how to respond to California’s unclaimed property notices. Avoid audits, penalties, and interest with timely actions and the Voluntary Compliance Program. Be aware! California is ramping up its enforcement of unclaimed property law, and businesses are in the crosshairs. Recently, the State Controller’s Office (SCO) […]

SAP Clean Core implementation
North America Tax Compliance
January 6, 2025
SAP: Your Business’ Path to Clean Core

This blog was last updated on January 6, 2025 In the first blog in our series, we introduced SAP Clean Core concept and how much is being made about its impact on business, specifically the ability to customize an ERP to meet operational needs. In part two, we addressed how businesses can use the SAP […]

alcohol deliveries
North America ShipCompliant
December 20, 2024
What if No One is Home to Sign for an Alcohol Delivery?

This blog was last updated on January 2, 2025 When no one is home to sign for an alcohol delivery, it becomes more than just a minor hiccup for direct-to-consumer (DtC) alcohol shippers. It’s a domino effect that transforms a perfectly curated product into a customer’s disappointment before it’s ever opened. This becomes an even […]