Vice President of Sales, LATAM

Marcelo Souza

Marcelo Souza is the Vice President of Sales, LATAM at Sovos, a global leader in tax compliance and e-invoicing solutions. Based in Miami, Marcelo brings extensive experience in leading high-growth sales initiatives across the United States and Latin America, particularly within pre-IPO B2B SaaS startup environments.

Throughout his career, Marcelo has excelled in go-to-market (GTM) strategy, leveraging his expertise in value-based selling and market expansion to consistently drive tens of millions of dollars in sales. His achievements include building foundational sales infrastructures at Splunk and Databricks, where he led revenue growth from $250K to $45M at Splunk and from $3M to $70M at Databricks in LATAM. A 10-time President’s Club honoree, Marcelo is known for his operational excellence and ability to implement scalable, repeatable processes that motivate teams to exceed revenue targets.

Fluent in English, Portuguese, and Spanish, Marcelo brings a holistic approach to building and scaling operations, collaborating with cross-functional teams across marketing, operations, legal, human resources, and customer success. His leadership in digital transformation has helped unite teams around shared objectives and drive substantial growth. He has also streamlined international agreements by introducing English-language contracts, effectively navigating tax regulations and currency conversions to secure advantageous deals.

Marcelo is widely recognized for his growth mindset and mentorship, fostering high-performing sales and operational teams. He is dedicated to coaching and inspiring others, consistently demonstrating thought leadership and a commitment to delivering positive business outcomes.

Outside of work, Marcelo enjoys mentoring emerging sales professionals and engaging with the startup community. He is passionate about creating impactful solutions and supporting early-stage companies in navigating competitive markets.