A Better Way to Manage DtC Shipping Compliance

DtC Shipping Compliance Basics & How ShipCompliant Direct Helps

There’s a lot to manage when it comes to compliance for direct-to-consumer (DtC) wine, spirits or beer shipping. The stakes are high, with unwanted agency scrutiny, fees or even loss of licensure at risk.

If you are shipping to more than a handful of states or actively entering new states, you might be thinking about how to centralize and streamline your DtC shipping compliance. This series of short videos walks you through all the regulations that DtC shippers must comply with, as well as how Sovos ShipCompliant’s automated software solution, Direct, can ease the burdens of compliance.

What problems can an automated compliance software solution solve? These videos demonstrate how ShipCompliant Direct can:

  • Streamline the burdens of DtC compliance, including license management, brand registrations, age verification, customer volume limits, tax determination and reporting, and record retention
  • Mitigate risk and difficulty tracking, managing and understanding regulatory complexity and changes
  • Streamline workloads, saving time and effort by moving away from manual processes
  • Centralize data while providing visibility for multiple team members
  • Provide better preparedness in case of audit

First, let’s remind ourselves why any of this matters. Here’s a quick look at the risks of being out of compliance when it comes to DtC shipping across state lines. 

Next up: Licenses and how to manage them. 

Now, a look at product registration requirements and product restrictions when shipping DtC. 

Other key regulations on DtC shipping include age verification and customer volume limits.

States are eager to ensure they collect all appropriate taxes from DtC shippers. 

Keeping track of everything is essential in case of an audit. 

Compare the two main ways of managing your DtC shipping compliance. 

DtC 101: The Essentials of DtC Shipping Compliance

Direct-to-consumer shipping can be a profitable part of how your business sells to consumers. To avoid fines, fees or other unwanted scrutiny — even loss of licensure — it’s essential to comply with states’ rules for DtC shipping. There are six main categories to think about and we’ll talk you through the basics of each in this video series.  


How to Get a DtC Shipping License


Age Verification for DtC Shippers


Volume Limits for DtC Shippers

 

Brand Label Registration


Alcohol Not of Own Production

 

Tax Determination and Reporting

Want to learn more about how ShipCompliant Direct can help you get a handle on the many aspects of direct-to-consumer shipping compliance? Request a demo. 

What Is Economic Nexus and How Do I Track It?

In June 2018, the United States Supreme Court ruled issued a ruling in favor of South Dakota, which had recently adopted a law imposing sales tax liability on businesses that made remote sales into the state. With that official sanction, the then-novel concept of “economic nexus” took root, ushering in a new era of sales tax regulation.

While economic nexus may seem straightforward conceptually—it merely makes businesses with a certain amount of sales in a state liable for any sales tax associated with those sales—in practice it can get quite confusing. Indeed, simply recognizing when a business has economic nexus in a state can be difficult to manage, which can be very problematic for businesses, like wineries, that rely on being absolutely aboveboard when it comes to compliance.

To help, here’s an overview of what economic nexus is and how to best keep track of different sales thresholds to recognize where a business does have sales tax liabilities. Further below, you’ll find a detailed table listing state-by-state rules.

What is economic nexus?

Nexus is a rather short word that still has a lot of heft. Simply put, nexus means “connection,” and in sales tax law it means when there is a sufficient connection between a business and a state that makes it fair for the state to impose a sales tax liability on that business.

For several decades, the standard for nexus was rather amorphous, but in 1992 the Supreme Court ruled in Quill v. North Dakota that only if the business had physical presence in a state would it be fair to impose sales tax on it. That is, businesses only had to collect and remit sales tax on transactions that occurred in the same state where the business owned property. This expanded slightly over the years to include having employees, temporary storage of goods, and even browser cookies. But the rise of the internet very quickly showed the limitations of the Quill decision.

There was little states could do, though, besides moan about the unfairness of “tax-free sales” as companies like Amazon grew. (This is a bit of a misconception, as consumers are generally required to pay use tax on purchases they made where sales tax wasn’t collected—but very few consumers actually do that, so in effect buying on Amazon was tax-free.)

This came to a head in 2017 when South Dakota adopted a law requiring all businesses that make more than $100,000 in annual revenue in the state, or 200 separate transactions to the state, to collect and remit all state and local sales taxes on those transactions. Notably, the law recognized that the law violated Quill and so empowered the South Dakota attorney general to fight the issue to the Supreme Court.

The Supreme Court obliged the state and eventually ruled in its favor. However, in Wayfair, the Supreme Court never explicitly said that economic nexus was now the law of the land. Instead, the Court more simply overturned the Quill decision and brought back the older, more amorphous “sufficient connection” standard for sales tax nexus. Still, the Court expressed in dicta—that is, language in the Court opinion that signals its mindset but is otherwise non-binding on lower courts—that if they heard another challenge to South Dakota’s laws, they would likely rule that it met the sufficient connection standard.

Notably, the Court identified which parts of South Dakota’s law it found favorable, including an acceptably high amount of revenue from sales and the relative simplicity of South Dakota’s sales tax administration, such as its single source for registrations and remittances. Seemingly, other states could follow those guidelines for “fairness” (not overly burdensome and appropriate to a business’ activity in the state) and tax remote sellers.

How do I know if I have economic nexus?

Indeed, almost immediately states recognized that permission from the Supreme Court and adopted their own economic nexus laws along South Dakota’s lines. Today all states that have a sales tax also have economic nexus laws, imposing sales tax liability on remote sellers, though Missouri’s does not take effect until January 2023.

What this means for remote sellers (read: online sellers) is that they now face a vastly larger potential map of sales tax liability than they did just a few years ago. What makes this especially complicated is that every state has its own rules about sales tax, what is and isn’t taxable, how to register as a sales tax collector, how to file and remit sales taxes owed, and even when a remote seller has economic nexus.

At the outset, this last concern is perhaps the most important, as knowing where one owes sales taxes means the other states—and their rules—can be ignored.

Following South Dakota’s lead, states adopted annual sales and revenue thresholds that trigger a business’ economic nexus. Most states apply the same South Dakota thresholds of $100,000 in revenue or 200 separate transactions. However, several —most notably California, Illinois, New York, and Texas—have much higher revenue thresholds; and many states have eschewed the separate transactions threshold, recognizing the potential for unfairness there (what if someone sells 200 separate 10-cent pencils?).

Most of these thresholds apply to sales made during either the current or previous calendar year, but some instead work on a rolling 12-month period. If a business hits an applicable revenue or sales threshold in a state's period, then they must register for, collect and remit all sales tax to that state. Adding to the complexity, some states assess their thresholds on gross sales, while others do so based only on sales of taxable goods, and it can be very difficult to tell which applies, even in looking at the state’s website and statutes.

Remote sellers, therefore, must continually monitor their sales to each state they sell to, tracking how much money they have made so far in the year (or last year) so that they do not delay in meeting their new tax obligations in a state. At the bottom, you can find a table of each state’s economic nexus thresholds.

How does this all affect direct-to-consumer alcohol shippers?

For all the consternation around economic nexus, direct-to-consumer (DtC) shippers of alcohol have been relatively unaffected by the change. That is because most states that permit DtC shipping of alcohol have long required DtC shippers to assume a sales tax liability to get their DtC licenses. This created, in effect, a separate “DtC alcohol shipper nexus” specific to this market and has meant that DtC alcohol shippers have been dealing with interstate sales tax collection and remittances for much longer than Amazon.

There are still some states where having economic nexus creates new or additional sales tax burdens for DtC shippers), but largely DtC alcohol shippers have led the way for the rest of the internet economy.
Economic nexus may seem like a large and scary phrase, but conceptually it is fairly straightforward. The hard part, however, is putting that concept into practice and managing where and when one does have economic nexus.

This table shows the economic nexus thresholds for each state: the revenue threshold, whether the state also has a separate transaction threshold, and over what period a business should be reviewing their sales in a state to see if they have hit a threshold.

Take Action

Still struggling with economic nexus and DtC alcohol shipping? Download our ebook for more details on how to stay compliant.

Download the eBook

dtc-wine-report-2023

2024 Direct-to-Consumer Beer Shipping Report

The fourth annual Direct-to-Consumer Beer Shipping Report, presented by Sovos ShipCompliant and the Brewers Association, finds that consumer interest and intent for having their favorite brews shipped to their front doors has continued to grow steadily. The report offers an in-depth analysis of a consumer poll and an economist’s review of the direct-to-consumer (DtC) beer shipping market.

The Sovos ShipCompliant/Harris Poll consumer survey finds that state laws are not keeping up with consumer demand, as nearly nine in 10 (86%) craft beer drinkers believe that current laws in the U.S. should be updated to allow for legal beer DtC shipping in more than the 12 locales where it is currently legal.  Nearly eight out of 10 (79%) regular craft beer drinkers have tried a beer while traveling that they wish they could purchase but it’s not available near their home.  

 

Read the 2024 Direct-to-Consumer Beer Shipping Report now:

Missed revenue for states and craft brewers

States are missing out on tax revenue by not allowing DtC beer shipping. The numbers show that consumers are willing to spend money each month for craft beer to be shipped directly to their residence. In fact, 69% of those that would like to purchase beer via DtC shipping say they would spend $50 or more per month if they could, while 43% say they would spend $100 or more per month if DtC shipping were available in their home state. 

The survey revealed the following key takeaways:

  • Sustained interest for out-of-state brews. The majority of regular craft beer drinkers (60%) would be more likely to try beer from out-of-state breweries if DtC shipping was an option, similar to the 59% who said they would do so in 2023.

  • DtC shipping can lead to increased sales. Hear it straight from the source: 86% of regular craft beer drinkers say they would be likely to try a brewery’s latest beer if there were a DtC shipping option, with 83% saying they would be more likely to purchase more frequently from that brewery.

  • Craft beer drinkers appreciate the opportunity to buy brews directly, with 86% of respondents thinking more positively of a brewery who offers DtC shipping, and 70% who would likely post on social media about the brewery. 

The Direct-to-Consumer Beer Shipping Report also profiles DtC craft beer drinker demographics. Download your complimentary copy of the report today for an in-depth look at the consumer and producer sides of this emerging market.

*This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant between January 2-4, 2024, among 1,970 U.S. adults ages 21+, among whom 615 drink craft beer at least once per month. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.6 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com.

Keep Pace with Changing Requirements in the Beer Industry with Sovos ShipCompliant

Introduction

Breweries of all sizes are aware of the rapidly changing regulatory requirements for both three-tier and direct-to-consumer (DtC) shipping channels. Expanding product lines, moving distribution into new territories and accounting for all federal and state laws can put extra pressure on the organization. What does it take to maintain compliance without compromising other aspects of your brewery’s business? 

Here are real-world examples of how Sovos ShipCompliant can help those in the brewing industry get a handle on compliance. 

 

“Despite the patchwork and difficult landscape of malt beverage compliance, our team at Sovos ShipCompliant has gone above and beyond to ensure a smooth, functional, effective solution for managing filings, registrations, and compliance. We’re grateful for the time savings associated with managing disparate state laws and policies, as well as the peace of mind it offers.”

Use case #1: Brewery Automates Manual Processes & Centralizes Compliance 

Colorado-based Left Hand Brewing Co. struggled with scaling issues as it entered into new states, with employees manually completing all paperwork. The tedious and time-consuming process raised the risk of missing deadlines and overwhelmed the staff. Additionally, Left Hand had limited visibility into specific state compliance requirements, pushing employees to guess on numerous issues. 

The Sovos ShipCompliant Market Ready solution helped remove guesswork from Left Hand’s compliance efforts, while also automating the manual processes necessitated by mountains of paperwork. Compliance was centralized into a single platform, ensuring accuracy and providing peace of mind. The brewery can now expand into new regions faster than before and ensure that its product is on shelves when expected.  

“We’ve grown too much to let guesswork lead us to the next step. [ShipCompliant] helped us in that regard [with] a centralized point where everything lives. It’s as easy as the push of a button to get all of our paperwork done.” -Director of Accounting & Administration at Left Hand Brewing

Use case #2: Improved Registration Process Helps Brewery Focus on Biz Development 

Uinta Brewing had manual processes in place for maintaining compliance and conducting state product registrations. This inefficiency put extra pressure on employees and prevented them from being able to properly focus on other business priorities. 

With Sovos ShipCompliant 3-Tier Reporting and Market Ready solutions, Uinta has one platform where it can get answers on state requirements, register a product and keep track of licenses and documents. This helps the brewery save time and reduce the risk of errors. 

Uinta Brewing now has a “one-stop shop for regulatory compliance,” according to its director of regulatory compliance. Employees reduced their time spent on compliance from weeks to days and eliminated the risk of getting stuck on small regulatory issues. The brewery can get products to the market and in the hands of their customers faster. 

“It comes down to confidence—knowing that we can go to one place and get answers on state details and state requirements, and then in that same platform be able to actually register a product and keep track of licenses and other documentation. It's the Swiss Army knife of regulatory compliance.”

Director of Regulatory Compliance

Uinta Brewing

What Sovos ShipCompliant can do for you

Direct

  • Real-time compliance checks against more than 1,000 state rules and regulations
  • Rooftop-level, alcohol-specific tax determination 
  • Streamlined reporting 
  • Integrations with all major DtC e-commerce, point-of-sale and fulfillment systems 

Market Ready

  • Streamlined state product and brand label registrations 
  • Integrated directly with 10+ government systems, including the TTB 
  • Increased visibility with insight into ETAs for federal and state registration approvals 
  • A central repository for all brand compliance data, state requirements and forms, and license renewal deadlines 

Want to learn more? Contact our team to find out how Sovos ShipCompliant can help.

Maintain Compliance in the Ever-Evolving Wine Market with Sovos ShipCompliant

Introduction

Whether you’re a large-scale winery looking to start a wine club or subscription service, or you’re a small vineyard that needs to improve its approach to wholesale compliance, regulations and requirements can quickly change. How can you maintain compliance without losing sight of other key business initiatives? 

Here are real-world examples of how Sovos ShipCompliant can help those in the wine space get a handle on compliance. 

Use case #1: Online Wine Club Saves Money on Reporting, License Management 

Vegan Wines is a subscription-based club and online wine club that ships to 38 states. The startup did not have the staff to dedicate ample time to track and manage compliance for every order. The team spent large amounts of time processing online and wine club orders through the system, used spreadsheets and manual data entry to check compliance and then individually forwarded the information on to their fulfillment partner. 

Sovos ShipCompliant Direct helps manage shipping compliance, taxes and licenses through one solution. Direct assists with streamlining the reporting process, reduces the risk of errors and incorrect reporting, and keeps all licensing information in one place. 

Vegan Wines saves about $10,000 per year, or about 10 minutes per order, by using Direct.  

“We decided to go with ShipCompliant thanks to the integrations it has with our fulfillment partner, allowing us to automatically pass orders from our website through ShipCompliant, to our warehouse, which then fulfills and ships the orders. We could also receive the tracking information back through ShipCompliant, making the process much easier for all parties and bringing a level of automation we did not have previously.”

Use case #2: Winery Eliminates Manual Reporting & Improves Customer Experience 

Family-owned and operated winery Moshin Vineyards produces approximately 10,000 cases annually with 50/50 direct-to-consumer and three-tier distribution. It was replicating state reporting forms in spreadsheets, manually transferring data from hard copies and then submitting forms at the end of each month. Employees had to know each state’s individual rules, looking up changes as they occurred. 

ShipCompliant Direct offers a comprehensive resource for state regulatory information. Moshin receives automatic notifications on state reporting due dates, license expirations and custom customer shipping email notices, ensuring customers get their packages. 

Moshin saves over 50 hours a month on checking compliance and knows that its team will be quickly informed of any compliance issues, eliminating shipping problems.  

“We absolutely fell in love with the idea of how [ShipCompliant] managed the DtC compliance process. Then we found software that would work with it, not the other way around. We were up and running within a month and humming along just perfectly normal within a quarter. ShipCompliant makes it possible to do our job and we can trust that [their] information is accurate. You just can’t put a price on customer satisfaction and peace of mind.”

Use case #3: Importer & Wholesaler Streamlines Compliance 

California-based importer and wholesaler Martine’s Wines needed better structure and efficiency for its compliance processes. A lack of a reliable system made it difficult to know when a state license might need a renewal, when to provide notice for when products were registered to state distributors, or when to inform clients on state license and shipping law requirements—which are often in flux. 

The Sovos ShipCompliant 3-Tier Reporting and Market Ready solutions helped Martine’s Wines gain greater visibility into the business with regulatory compliance, license management and automated registrations. The products provided a centralized database, shortened the time to market for new products and better empowered employees to bring the focus back to core business priorities. 

“Having these compliance-related resources at my fingertips gives us better peace of mind that our business is following the rules because anything can be looked up in a matter of seconds.”

Vice President

Martine’s Wines

 

What Sovos ShipCompliant can do for you

Direct

  • Real-time compliance checks against more than 1,000 state rules and regulations
  • Rooftop-level, alcohol-specific tax determination 
  • Streamlined reporting 
  • Integrations with all major DtC e-commerce, point-of-sale and fulfillment systems 

Market Ready

  • Streamlined state product and brand label registrations 
  • Integrated directly with 10+ government systems, including the TTB 
  • Increased visibility with insight into ETAs for federal and state registration approvals 
  • A central repository for all brand compliance data, state requirements and forms, and license renewal deadlines 

Want to learn more? Contact our team to find out how Sovos ShipCompliant can help.

dtc-wine-report-2021

2023 Direct-to-Consumer Spirits Shipping Report

The second annual Direct-to-Consumer (DtC) Spirits Shipping Report, presented by Sovos ShipCompliant and the American Craft Spirits Association (ACSA), finds that consumer desire for their favorite spirits to arrive at their front doors continues to grow. The report offers an in-depth analysis of a consumer poll and ACSA’s take on the opportunities for the market.

The Sovos ShipCompliant/Harris Poll consumer survey finds that 87% of regular craft spirits drinkers would purchase spirits for DtC shipping monthly if permitted in their state—an increase from the 80% who said the same in 2022. However, spirits DtC interstate shipping is still only available in eight states and Washington, D.

Get the report now:

Consumers continue to push against regulatory roadblocks

The survey revealed the following key takeaways:
  • Reform efforts once again bottled up. No state legislature passed a bill to open their DtC spirits shipping market in 2023. This is in contrast to the 82% of regular craft spirits drinkers saying it should be legalized – similar to the 79% who felt that way in 2022. California, Hawaii, New York and Texas have all made recent attempts to expand DtC spirits shipping but have not found permanent solutions.
  • Brand clout, free advertising and revenue: all lost. Along with positive brand association and word-of-mouth advertising that would come with the option of DtC spirits shipping, distilleries are also missing out on possible sales. The report found that 86% of regular craft spirit drinkers would be likely to try a new spirit from a distillery or purchase from a distillery more frequently (82%) if they offered DtC shipping.
  • Consumers are ready to put their money where their mouth is. Craft spirits DtC continues to be an underserved market. On average, regular craft spirits drinkers who are likely to purchase craft spirits via DtC would spend about $114 each month, or about $1,369 annually. Additionally, 75% reported that they would be likely to sign up for a spirits subscription club if DtC shipping was an option.
Direct-to-consumer-spirits-infographic

The Direct-to-Consumer Spirits Shipping Report also profiles DtC craft spirits drinker demographics. Download your complimentary copy of the report today for an in-depth look at the consumer and producer sides of this emerging market.

*These surveys were conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from August 21-23, 2023 among 2,017 adults ages 21+, among whom 598 drink craft spirits/liquor at least once per month. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 4.7 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com.

Top 5 Signs Your Winery is Ready for DtC Compliance Software

A quick guide to gauging if your business could benefit from automating DtC shipping compliance.

2022 Sovos ShipCompliant Beverage Alcohol Summit Recordings

The 2022 Sovos ShipCompliant Beverage Alcohol Summit took place virtually, March 16-17, 2022. The event turned the spotlight on challenges and opportunities across both the three-tier and DtC distribution channels for beverage alcohol companies of all types.. 

Access all recordings from the 2022 Beverage Alcohol  Summit here — free! Here’s a look at what’s included:

Growing a Beverage Alcohol Business With Empathy
Alexi Cashen, Elenteny Imports and St Hildie’s


Analysts’ Lens: Beverage Alcohol in Strange Times
Danny Brager, Brager Beverage Alcohol Consulting; Dale Stratton, Independent Consultant; Wine Market Council


Executive Order on Competition: What Might Lie Ahead
Christopher Riano, Holland & Knight LLP; Kaj Rozga, Davis Wright Tremaine LLP; Alex Koral, Sovos ShipCompliant (moderator)


TTB Regulatory Updates
Dave Wulf, TTB; Chris Thiemann, TTB; Alex Koral, Sovos ShipCompliant (moderator)


Regulatory Landscape for BevAlc: Today, Tomorrow, and Post-Pandemic
Adena Santiago, McDermott Will & Emery; Ryan Malkin, Malkin Law; Alex Koral, Sovos ShipCompliant (moderator)

Direct-to-Consumer Spirits Shipping: Why and How Now
Margie Lehrman, American Craft Spirits Association; Bob Budoff, DISCUS

Access all recordings from the 2022 Beverage Alcohol Summit here — free!

Top 3 Things That Can Go Wrong if You’re Non-Compliant

The most essential considerations for compliant direct-to-consumer shipping