Wine DtC Report

2023 DtC Wine Shipping Report

The Direct-to-Consumer Wine Shipping Report is an annual collaboration between Sovos ShipCompliant and Wines Vines Analytics. It contains the most accurate representation of the American direct-to-consumer (DtC) wine shipping channel and provides the latest information on growth trends, changes in price per bottle shipped, regional demand, varietal trends and more. Download your complimentary copy here.

The 2022 year in review shows a channel experiencing something of a market correction, with a first-ever decline in both the volume and value of DtC wine shipments. At the same time, and for the second year in a row, average bottle price increased significantly—seemingly beyond correcting for the price drop seen in the 2020 pandemic-influenced market. The 2023 Direct-to-Consumer Wine Shipping Report explores these outcomes, looking at the impacts of the COVID-19 market roller coaster in 2020 and 2021, along with the effects of inflation and higher costs of living and doing business in 2022.

This comprehensive report takes a look at DtC wine shipping data across a number of key areas:

Total market value and composition by winery size
Volume growth
Month-by-month analysis of winery DtC shipments
Regional analysis spanning all parts of the United States
Analysis of shipments by winery size (production amounts)
Analysis by varietal
Analysis by destination of shipments
Changes in average price per bottle
Commentary, insights and forecasts for the year ahead

How is the report created?

The Wines Vines Analytics team created an algorithm that uses a database of more than 11,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2021. The model tracks DtC wine sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points.

Each DtC shipment is edited for submission for governmental tax and reporting requirements, and certain elements such as varietal are validated by standardized tables. The data is submitted to a proprietary model that applies weighting to assure that aggregated transactions evenly reflect winery size, location and average bottle price. This database is a near census of U.S. wineries (>99%). The model incorporates recognized statistical techniques to identify outliers and data anomalies.

Why download the 2023 DtC Wine Shipping Report?

U.S. wine producers will find this report invaluable in informing data-based decisions for their businesses. For example:

Identify top shipment destination states to bolster planning for expansion into new ship-to states.
Understand what the evolving DtC wine shipping consumer base is looking for in terms of varietals, price thresholds and more.
Evaluate pricing and product mix in the DtC channel going forward.