The 2025 Direct-to-Consumer Wine Shipping Report by Sovos ShipCompliant and WineBusiness Analytics is your go-to resource for navigating this rapidly changing market. Packed with exclusive insights from the most comprehensive analysis of the direct-to-consumer (DtC) wine channel, this report delivers unparalleled insight into the trends that are shaping the industry.

In a year defined by economic challenges, inflationary pressures and changing consumer behaviors, the DtC wine shipping channel faced unprecedented hurdles. Equip your business with the data and strategies needed to navigate the evolving market challenges and maximize opportunities in 2025 and beyond.

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Unpacking the Biggest Shifts in DtC Wine Shipping

What’s Inside the 2025 DtC Wine Shipping Report?

Channel-Wide Performance Trends

Total market value and composition by winery size

Address Consumer Spending Shifts

Learn how to respond to changes in consumer buying behavior—including the drastic change in lower-priced wine shipments alongside the slowdown of premiumization.

Regional and Varietal Insights

Explore how top wine regions like Napa, Sonoma and the Central Coast fared. Discover which wine types are gaining traction amid challenging market conditions.

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Navigate Change with Confidence— Actionable Insights to Guide Your DtC Strategy

The DtC wine market is evolving rapidly. Whether you’re a winery seeking to grow your DtC channel or an industry professional aiming to understand the big picture, this report provides the insights you need to:

Learn how economic pressures and shifting consumer behaviors are shaping the DtC wine market and what it means for wineries of all sizes.
Discover trends in price inflation and consumer spending to make more informed decisions about your pricing approach.
Explore regional, seasonal and varietal trends to better align offerings with customer demand.

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About the 2025 DtC Wine Shipping Report

For more than 15 years, Sovos ShipCompliant has partnered with WineBusiness Analytics to provide the wine industry’s most trusted insights. Using anonymized data from over 1,300 wineries and advanced statistical modeling by WineBusiness Analytics, this report ensures unparalleled accuracy and industry relevance. Data is meticulously validated and analyzed to provide a holistic view of the DtC market, representing >99% of U.S. wineries.

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