How to Lay the Groundwork for Successful DtC Shipping and/or Wholesale Distribution

A guide for producers who are just starting out

While compliance for direct-to-consumer (DtC) shipping and wholesale distribution should never be an afterthought, there are a few steps your business will need to take before youโ€™re ready to make the most of compliance software.

What follows is not a comprehensive guide, but pointers on key concerns for wineries, breweries, distilleries and other producers that want to move into direct-to-consumer shipping or distribution through the three-tier system.

Getting licensed

Across the board, states will require your business to hold the appropriate license(s) to distribute or -ship directly to consumers in their state. There are a few ways to approach this important hurdle. The three main ways to get licensed are DIY, a hybrid approach or outsourcing to an expert.

Doing it yourself will cost the fewest dollars, but this method is the most likely to result in headaches and delays as you navigate complex state bureaucracies.

A hybrid approach keeps you in the hands-on role, but supported by software that guides you to more complete, approval-ready license applications.

Outsourcing to an expert, such as a consultant, attorney or Sovos ShipCompliant, allows you to hand off all licensing tasks to an experienced professional who manages the entire process on your behalf.

License applications are typically returned by the states between a few weeks and two months or more after the application is made, so it pays to plan ahead. (Some DtC shipping licenses are granted immediately, and Florida, Minnesota and Washington, D.C. do not require a DtC shipping license, although you may need to collect and remit sales tax within those locales, depending on the economic nexus status of your business.)

Learn more

Three-Tier System Essentials: Getting Licensed
DtC Essentials: How to Get Your Alcohol Shipping License

Scale of operations

You know better than anyone what your realistic production target will be, based on your facilities and other resources, along with market demand. Your annual production will influence your go-to-market strategy as described below. And of course, the greater volume you ship DtC or distribute wholesale โ€“ or both โ€“ outside of your home state will increase your compliance management needs.

Learn more

10 Steps to Grow Your Wineryโ€™s Footprint
10 Steps to Expanding Your Brewery

Going to market

Considering your total annual production, identify how much you aim to sell own-premise (tasting room/tap room), on-premise (through wholesale distribution), off-premise (also via wholesale) and/or DtC shipping. Each means of getting your product to market involves different efficiencies, costs, licensing requirements and marketing considerations.

Learn more

DtC Wine Shipping ROI Tools
Three-Tier System Essentials: Distributor Relationships

Sales partners: ecommerce and/or wholesale

Itโ€™s never too soon to begin researching and selecting your sales partners, whether that be an ecommerce platform, a distributor (wholesaler) partner or both. Consider allowing six to 12 months for these processes.

Set yourself up for success by selecting an ecommerce platform that can provide accurate sales tax rates for beverage alcohol products and not just general merchandise. Talk with your ecommerce partner about realistic timelines for establishing a web store and what will be required of you in the process. Many producers streamline success by adopting an ecommerce platform that is fully integrated with Sovos ShipCompliant, enabling seamless, automated compliance when the time comes.

If you plan to sell wholesale, do your due diligence with candidate distributors to identify what they would require to bring you on board, and what the benefits and limitations of the contractual relationship would be.

Learn more

Find ecommerce partners integrated with ShipCompliant
Learn more about distributor relationships

Fulfillment

Whether youโ€™re still putting the finishing touches on your business plan or producing product ready for sale, aspiring DtC shippers do well to think ahead about fulfillment, or how youโ€™ll get packages to customers โ€” compliantly and with the kind of tracking capabilities that enable top-notch customer service. Will you work with a third party such as a fulfillment house, or handle it in house? If you decide to work with a third party, ask how their processes will connect with your ecommerce and compliance partners.

Common carriers like FedEx and UPS are also critical to your success as a compliant DtC shipper, avoiding fines and penalties. Alcohol shipments always require ID verification and an adultโ€™s signature, so work with carriers that fully commit to following the law. While the burden is levied on the carriers, your shipping license is the one on the line. Your ecommerce or fulfilment partner may recommend a preferred carrier.

Learn more

Find fulfillment partners integrated with ShipCompliant
Where Are We With Fulfillment House Regulation?

Taxes and reporting

Out of the gate, youโ€™ll also want to be thinking about how to collect and report/remit taxes with tools that help you minimize costly errors.

While thereโ€™s a lot to consider here, perhaps the most important guidance is to be sure youโ€™re collecting alcohol-specific tax rates at the specific, destination level. This allows your business to avoid over- or under-collecting taxes, each of which comes with its own problems and even legal consequences.

Also note that once you receive your licenses, you will often have an obligation to begin reporting to the corresponding states, even if you have not yet made sales there. This is called a zero-dollar report, and Sovos ShipCompliant can help you with these as you are getting started.

If you plan to use Sovos ShipCompliantโ€™s tax calculation and filing solution, youโ€™ll want to allow four to six weeks for implementation. Many customers time their kickoff with ShipCompliant around the same time that license applications are being filed.

Learn more

DtC Shipping Essentials: Tax Determination and Reporting
A Guide to Direct-to-Consumer Taxes for Brewers and Distillers
How to Grow Your DtC Wine Business with Real-Time Software
Direct-to-Consumer Shippers and Sales Tax
Sales Tax Guide for Direct-to-Consumer Shippers

Go deeper

Feeling ready to dive deeper on DtC shipping? Download your complimentary ebook,
DtC Alcohol Shipping Essentials: Getting Started & Staying Compliant.

Find out more about What to Expect When Implementing DtC Shipping Compliance Software.

Need more info on whole distribution compliance? Check out this ebook: Three-Tier System Basics: Staying Compliant in an Evolving Industry.

Learn What to Expect When Implementing Wholesale Distribution Compliance Software.

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Technology to Streamline Federal and State Brand Label Registrations

How ShipCompliant Market Ready Helps

Meet Sovos ShipCompliantโ€™s Market Ready, a cloud-based software solution for distribution compliance management. This series of videos will introduce you to the what, why and how of Market Ready, including features that streamline federal COLAs, state brand label registrations and more.

What problems can a distribution compliance solution solve? These videos demonstrate how ShipCompliant Market Ready can:

  • Streamline and automate state product and brand label registrations
  • Act as a central repository for all brand compliance data
  • Provide a centralized project tool to keep track of state requirements and forms, and important license renewal deadlines
  • Guide you through all distribution compliance, including state license forms, brand registration requirements and tax compliance
  • Instantly search all federally approved beverage alcohol labels with LabelVision

What is Market Ready?

brand logo
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Why Market Ready?

Create and Manage COLAs

State and Brand Label Registrations

PRO States

Additional Features of Market Ready

Analytics Reports

Solicitor Management

LabelVision โ€“ Label Research and Monitoring

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A Better Way to Manage DtC Shipping Compliance

DtC Shipping Compliance Basics & How ShipCompliant Direct Helps

Thereโ€™s a lot to manage when it comes to compliance for direct-to-consumer (DtC) wine, spirits or beer shipping. The stakes are high, with unwanted agency scrutiny, fees or even loss of licensure at risk.

If you are shipping to more than a handful of states or actively entering new states, you might be thinking about how to centralize and streamline your DtC shipping compliance. This series of short videos walks you through all the regulations that DtC shippers must comply with, as well as how Sovos ShipCompliantโ€™s automated software solution, Direct, can ease the burdens of compliance.

What problems can an automated compliance software solution solve? These videos demonstrate how ShipCompliant Direct can:

  • Streamline the burdens of DtC compliance, including license management, brand registrations, age verification, customer volume limits, tax determination and reporting, and record retention
  • Mitigate risk and difficulty tracking, managing and understanding regulatory complexity and changes
  • Streamline workloads, saving time and effort by moving away from manual processes
  • Centralize data while providing visibility for multiple team members
  • Provide better preparedness in case of audit

First, letโ€™s remind ourselves why any of this matters. Hereโ€™s a quick look at the risks of being out of compliance when it comes to DtC shipping across state lines. 

Next up: Licenses and how to manage them. 

Now, a look at product registration requirements and product restrictions when shipping DtC. 

Other key regulations on DtC shipping include age verification and customer volume limits.

States are eager to ensure they collect all appropriate taxes from DtC shippers. 

Keeping track of everything is essential in case of an audit. 

Compare the two main ways of managing your DtC shipping compliance. 

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DtC 101: The Essentials of DtC Shipping Compliance

Direct-to-consumer shipping can be a profitable part of how your business sells to consumers. To avoid fines, fees or other unwanted scrutiny โ€” even loss of licensure โ€” itโ€™s essential to comply with statesโ€™ rules for DtC shipping. There are six main categories to think about and weโ€™ll talk you through the basics of each in this video series.  


How to Get a DtC Shipping License


Age Verification for DtC Shippers


Volume Limits for DtC Shippers

 

Brand Label Registration


Alcohol Not of Own Production

 

Tax Determination and Reporting

Want to learn more about how ShipCompliant Direct can help you get a handle on the many aspects of direct-to-consumer shipping compliance? Request a demo. 

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What Is Economic Nexus and How Do I Track It?

In June 2018, the United States Supreme Court ruled issued a ruling in favor of South Dakota, which had recently adopted a law imposing sales tax liability on businesses that made remote sales into the state. With that official sanction, the then-novel concept of โ€œeconomic nexusโ€ took root, ushering in a new era of sales tax regulation.

While economic nexus may seem straightforward conceptuallyโ€”it merely makes businesses with a certain amount of sales in a state liable for any sales tax associated with those salesโ€”in practice it can get quite confusing. Indeed, simply recognizing when a business has economic nexus in a state can be difficult to manage, which can be very problematic for businesses, like wineries, that rely on being absolutely aboveboard when it comes to compliance.

To help, hereโ€™s an overview of what economic nexus is and how to best keep track of different sales thresholds to recognize where a business does have sales tax liabilities. Further below, youโ€™ll find a detailed table listing state-by-state rules.

What is economic nexus?

Nexus is a rather short word that still has a lot of heft. Simply put, nexus means โ€œconnection,โ€ and in sales tax law it means when there is a sufficient connection between a business and a state that makes it fair for the state to impose a sales tax liability on that business.

For several decades, the standard for nexus was rather amorphous, but in 1992 the Supreme Court ruled in Quill v. North Dakota that only if the business had physical presence in a state would it be fair to impose sales tax on it. That is, businesses only had to collect and remit sales tax on transactions that occurred in the same state where the business owned property. This expanded slightly over the years to include having employees, temporary storage of goods, and even browser cookies. But the rise of the internet very quickly showed the limitations of the Quill decision.

There was little states could do, though, besides moan about the unfairness of โ€œtax-free salesโ€ as companies like Amazon grew. (This is a bit of a misconception, as consumers are generally required to pay use tax on purchases they made where sales tax wasnโ€™t collectedโ€”but very few consumers actually do that, so in effect buying on Amazon was tax-free.)

This came to a head in 2017 when South Dakota adopted a law requiring all businesses that make more than $100,000 in annual revenue in the state, or 200 separate transactions to the state, to collect and remit all state and local sales taxes on those transactions. Notably, the law recognized that the law violated Quill and so empowered the South Dakota attorney general to fight the issue to the Supreme Court.

The Supreme Court obliged the state and eventually ruled in its favor. However, in Wayfair, the Supreme Court never explicitly said that economic nexus was now the law of the land. Instead, the Court more simply overturned the Quill decision and brought back the older, more amorphous โ€œsufficient connectionโ€ standard for sales tax nexus. Still, the Court expressed in dictaโ€”that is, language in the Court opinion that signals its mindset but is otherwise non-binding on lower courtsโ€”that if they heard another challenge to South Dakotaโ€™s laws, they would likely rule that it met the sufficient connection standard.

Notably, the Court identified which parts of South Dakotaโ€™s law it found favorable, including an acceptably high amount of revenue from sales and the relative simplicity of South Dakotaโ€™s sales tax administration, such as its single source for registrations and remittances. Seemingly, other states could follow those guidelines for โ€œfairnessโ€ (not overly burdensome and appropriate to a businessโ€™ activity in the state) and tax remote sellers.

How do I know if I have economic nexus?

Indeed, almost immediately states recognized that permission from the Supreme Court and adopted their own economic nexus laws along South Dakotaโ€™s lines. Today all states that have a sales tax also have economic nexus laws, imposing sales tax liability on remote sellers, though Missouriโ€™s does not take effect until January 2023.

What this means for remote sellers (read: online sellers) is that they now face a vastly larger potential map of sales tax liability than they did just a few years ago. What makes this especially complicated is that every state has its own rules about sales tax, what is and isnโ€™t taxable, how to register as a sales tax collector, how to file and remit sales taxes owed, and even when a remote seller has economic nexus.

At the outset, this last concern is perhaps the most important, as knowing where one owes sales taxes means the other statesโ€”and their rulesโ€”can be ignored.

Following South Dakotaโ€™s lead, states adopted annual sales and revenue thresholds that trigger a businessโ€™ economic nexus. Most states apply the same South Dakota thresholds of $100,000 in revenue or 200 separate transactions. However, several โ€”most notably California, Illinois, New York, and Texasโ€”have much higher revenue thresholds; and many states have eschewed the separate transactions threshold, recognizing the potential for unfairness there (what if someone sells 200 separate 10-cent pencils?).

Most of these thresholds apply to sales made during either the current or previous calendar year, but some instead work on a rolling 12-month period. If a business hits an applicable revenue or sales threshold in a state's period, then they must register for, collect and remit all sales tax to that state. Adding to the complexity, some states assess their thresholds on gross sales, while others do so based only on sales of taxable goods, and it can be very difficult to tell which applies, even in looking at the stateโ€™s website and statutes.

Remote sellers, therefore, must continually monitor their sales to each state they sell to, tracking how much money they have made so far in the year (or last year) so that they do not delay in meeting their new tax obligations in a state. At the bottom, you can find a table of each stateโ€™s economic nexus thresholds.

How does this all affect direct-to-consumer alcohol shippers?

For all the consternation around economic nexus, direct-to-consumer (DtC) shippers of alcohol have been relatively unaffected by the change. That is because most states that permit DtC shipping of alcohol have long required DtC shippers to assume a sales tax liability to get their DtC licenses. This created, in effect, a separate โ€œDtC alcohol shipper nexusโ€ specific to this market and has meant that DtC alcohol shippers have been dealing with interstate sales tax collection and remittances for much longer than Amazon.

There are still some states where having economic nexus creates new or additional sales tax burdens for DtC shippers), but largely DtC alcohol shippers have led the way for the rest of the internet economy.
Economic nexus may seem like a large and scary phrase, but conceptually it is fairly straightforward. The hard part, however, is putting that concept into practice and managing where and when one does have economic nexus.

This table shows the economic nexus thresholds for each state: the revenue threshold, whether the state also has a separate transaction threshold, and over what period a business should be reviewing their sales in a state to see if they have hit a threshold.

Take Action

Still struggling with economic nexus and DtC alcohol shipping? Download our ebook for more details on how to stay compliant.

Download the eBook

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dtc-wine-report-2025

2025 Direct-to-Consumer Beer Shipping Report

Unlock the latest insights on the future of DtC beer

The 2025 Direct-to-Consumer Beer Shipping Report by Sovos ShipCompliant and the Brewers Association reveals the latest consumer trends, regulatory updates and business opportunities shaping the future of direct-to-consumer (DtC) beer shipping.

Despite strong consumer interest, legal barriers continue to limit breweries' ability to ship their beers directly to customers across state lines. This report explores the latest data, legislative efforts and industry insights to help brewers, retailers and policymakers navigate the evolving landscape of DtC beer shipping.

Whatโ€™s inside?

  • Exclusive consumer preference insights with in-depth research powered by The Harris Poll
  • Regulatory trends and challenges, exploring the latest legal developments and barriers impacting direct beer shipping
  • Expert takeaways from Sovos ShipCompliant and the Brewers Association on the next frontier for craft breweries

Read the 2025 Direct-to-Consumer Beer Shipping Report now:

DtC beer shipping: The latest on demand, regulations and market impact

About the report

The results came from a survey conducted within the United States by The Harris Poll on behalf of Sovos ShipCompliant from January 7-9, 2025, among 2,021 U.S. adults ages 21 and older, among whom 632 drink craft beer at least once per month. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com.

Highlights from the 2025 report

Craft beer enthusiasts and breweries alike are pushing for change. With wholesalers narrowing their craft beer selections and retailers facing limited shelf space, DtC shipping could provide a lifeline for independent brewersโ€”if regulatory challenges are addressed.

  • Growing consumer demand: 83% of regular craft beer drinkers advocate for legal expansion.
  • Lost revenue potential: Regular craft beer drinkers would spend $1,268 annually on DtC beer shipping if available.
  • Regulatory challenges and trends: Only 11 states + D.C. allow interstate DtC beer shippingโ€”whatโ€™s next for legalization?

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Keep Pace with Changing Requirements in the Beer Industry with Sovos ShipCompliant

Introduction

Breweries of all sizes are aware of the rapidly changing regulatory requirements for both three-tier and direct-to-consumer (DtC) shipping channels. Expanding product lines, moving distribution into new territories and accounting for all federal and state laws can put extra pressure on the organization. What does it take to maintain compliance without compromising other aspects of your breweryโ€™s business? 

Here are real-world examples of how Sovos ShipCompliant can help those in the brewing industry get a handle on compliance. 

 

โ€œDespite the patchwork and difficult landscape of malt beverage compliance, our team at Sovos ShipCompliant has gone above and beyond to ensure a smooth, functional, effective solution for managing filings, registrations, and compliance. Weโ€™re grateful for the time savings associated with managing disparate state laws and policies, as well as the peace of mind it offers.โ€

Use case #1: Brewery Automates Manual Processes & Centralizes Compliance 

Colorado-based Left Hand Brewing Co. struggled with scaling issues as it entered into new states, with employees manually completing all paperwork. The tedious and time-consuming process raised the risk of missing deadlines and overwhelmed the staff. Additionally, Left Hand had limited visibility into specific state compliance requirements, pushing employees to guess on numerous issues. 

The Sovos ShipCompliant Market Ready solution helped remove guesswork from Left Handโ€™s compliance efforts, while also automating the manual processes necessitated by mountains of paperwork. Compliance was centralized into a single platform, ensuring accuracy and providing peace of mind. The brewery can now expand into new regions faster than before and ensure that its product is on shelves when expected.  

โ€œWeโ€™ve grown too much to let guesswork lead us to the next step. [ShipCompliant] helped us in that regard [with] a centralized point where everything lives. Itโ€™s as easy as the push of a button to get all of our paperwork done.โ€ -Director of Accounting & Administration at Left Hand Brewing

Use case #2: Improved Registration Process Helps Brewery Focus on Biz Development 

Uinta Brewing had manual processes in place for maintaining compliance and conducting state product registrations. This inefficiency put extra pressure on employees and prevented them from being able to properly focus on other business priorities. 

With Sovos ShipCompliant 3-Tier Reporting and Market Ready solutions, Uinta has one platform where it can get answers on state requirements, register a product and keep track of licenses and documents. This helps the brewery save time and reduce the risk of errors. 

Uinta Brewing now has a โ€œone-stop shop for regulatory compliance,โ€ according to its director of regulatory compliance. Employees reduced their time spent on compliance from weeks to days and eliminated the risk of getting stuck on small regulatory issues. The brewery can get products to the market and in the hands of their customers faster. 

โ€œIt comes down to confidenceโ€”knowing that we can go to one place and get answers on state details and state requirements, and then in that same platform be able to actually register a product and keep track of licenses and other documentation. It's the Swiss Army knife of regulatory compliance.โ€

Director of Regulatory Compliance

Uinta Brewing

What Sovos ShipCompliant can do for you

Direct

  • Real-time compliance checks against more than 1,000 state rules and regulations
  • Rooftop-level, alcohol-specific tax determination 
  • Streamlined reporting 
  • Integrations with all major DtC e-commerce, point-of-sale and fulfillment systems 

Market Ready

  • Streamlined state product and brand label registrations 
  • Integrated directly with 10+ government systems, including the TTB 
  • Increased visibility with insight into ETAs for federal and state registration approvals 
  • A central repository for all brand compliance data, state requirements and forms, and license renewal deadlines 

Want to learn more? Contact our team to find out how Sovos ShipCompliant can help.

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Maintain Compliance in the Ever-Evolving Wine Market with Sovos ShipCompliant

Introduction

Whether youโ€™re a large-scale winery looking to start a wine club or subscription service, or youโ€™re a small vineyard that needs to improve its approach to wholesale compliance, regulations and requirements can quickly change. How can you maintain compliance without losing sight of other key business initiatives? 

Here are real-world examples of how Sovos ShipCompliant can help those in the wine space get a handle on compliance. 

Use case #1: Online Wine Club Saves Money on Reporting, License Management 

Vegan Wines is a subscription-based club and online wine club that ships to 38 states. The startup did not have the staff to dedicate ample time to track and manage compliance for every order. The team spent large amounts of time processing online and wine club orders through the system, used spreadsheets and manual data entry to check compliance and then individually forwarded the information on to their fulfillment partner. 

Sovos ShipCompliant Direct helps manage shipping compliance, taxes and licenses through one solution. Direct assists with streamlining the reporting process, reduces the risk of errors and incorrect reporting, and keeps all licensing information in one place. 

Vegan Wines saves about $10,000 per year, or about 10 minutes per order, by using Direct.  

โ€œWe decided to go with ShipCompliant thanks to the integrations it has with our fulfillment partner, allowing us to automatically pass orders from our website through ShipCompliant, to our warehouse, which then fulfills and ships the orders. We could also receive the tracking information back through ShipCompliant, making the process much easier for all parties and bringing a level of automation we did not have previously.โ€

Use case #2: Winery Eliminates Manual Reporting & Improves Customer Experience 

Family-owned and operated winery Moshin Vineyards produces approximately 10,000 cases annually with 50/50 direct-to-consumer and three-tier distribution. It was replicating state reporting forms in spreadsheets, manually transferring data from hard copies and then submitting forms at the end of each month. Employees had to know each stateโ€™s individual rules, looking up changes as they occurred. 

ShipCompliant Direct offers a comprehensive resource for state regulatory information. Moshin receives automatic notifications on state reporting due dates, license expirations and custom customer shipping email notices, ensuring customers get their packages. 

Moshin saves over 50 hours a month on checking compliance and knows that its team will be quickly informed of any compliance issues, eliminating shipping problems.  

โ€œWe absolutely fell in love with the idea of how [ShipCompliant] managed the DtC compliance process. Then we found software that would work with it, not the other way around. We were up and running within a month and humming along just perfectly normal within a quarter. ShipCompliant makes it possible to do our job and we can trust that [their] information is accurate. You just canโ€™t put a price on customer satisfaction and peace of mind.โ€

Use case #3: Importer & Wholesaler Streamlines Compliance 

California-based importer and wholesaler Martineโ€™s Wines needed better structure and efficiency for its compliance processes. A lack of a reliable system made it difficult to know when a state license might need a renewal, when to provide notice for when products were registered to state distributors, or when to inform clients on state license and shipping law requirementsโ€”which are often in flux. 

The Sovos ShipCompliant 3-Tier Reporting and Market Ready solutions helped Martineโ€™s Wines gain greater visibility into the business with regulatory compliance, license management and automated registrations. The products provided a centralized database, shortened the time to market for new products and better empowered employees to bring the focus back to core business priorities. 

โ€œHaving these compliance-related resources at my fingertips gives us better peace of mind that our business is following the rules because anything can be looked up in a matter of seconds.โ€

Vice President

Martineโ€™s Wines

 

What Sovos ShipCompliant can do for you

Direct

  • Real-time compliance checks against more than 1,000 state rules and regulations
  • Rooftop-level, alcohol-specific tax determination 
  • Streamlined reporting 
  • Integrations with all major DtC e-commerce, point-of-sale and fulfillment systems 

Market Ready

  • Streamlined state product and brand label registrations 
  • Integrated directly with 10+ government systems, including the TTB 
  • Increased visibility with insight into ETAs for federal and state registration approvals 
  • A central repository for all brand compliance data, state requirements and forms, and license renewal deadlines 

Want to learn more? Contact our team to find out how Sovos ShipCompliant can help.

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dtc-wine-report-2024

2024 Direct-to-Consumer Spirits Shipping Report

The spirits industry stands on the brink of a major opportunity with the expansion of direct-to-consumer (DtC) shipping. But despite growing demand, the regulatory landscape remains a significant hurdle. The 2024 Direct-to-Consumer Spirits Shipping Report, produced in collaboration with the American Craft Spirits Association, dives deep into these challenges, as well as the growing opportunity for DtC shipping. 

Whatโ€™s Inside? 

The 2024 report reveals how expanded access could reshape the future of the spirits industry by breaking down legal barriers, opening new revenue streams for distilleries, and meeting the expectations of todayโ€™s convenience-driven consumers.  

Featuring data from over 2,000 U.S. adults and 641 regular craft spirits drinkers, the report includes: 

  • The Regulatory State of Spirits Shipping: A state-by-state breakdown of the current legal framework governing DtC shipping across the U.S. 
  • Roadblocks and Limitations: Examination of the specific legal and logistical barriers that prevent distillers from fully capitalizing on DtC shipping. 
  • Legislative and Policy Developments: An update on key legislative efforts in 2024 aimed at expanding spirits shipping across the U.S. 
  • Consumer Preferences: Detailed insights from a nationwide survey of regular craft spirits drinkers, revealing the growing desire for direct shipping of craft spirits. 
  • The American Craft Spirits Association Perspective: A viewpoint from the ACSA on why DtC shipping is critical for the future success of the craft spirits industry. 

Get the report now

Unmet Consumer Demand for DtC Spirits Shipping = Untapped Revenue

Todayโ€™s consumers donโ€™t just want quality spiritsโ€”they expect convenience. In an era where home delivery is the norm for everything from household products to wine, craft spirits drinkers are seeking the same level of accessibility for their favorite beverages. However, current shipping restrictions mean that most distilleries are unable to meet this demand.

If DtC shipping were legalized, regular consumers would spend an average of $1,500 annually on getting craft spirits shipped directly to them, highlighting the significant revenue distilleries are missing out on due to limited access. For distilleries looking to expand beyond local markets and reach out-of-state consumers, this represents a powerful, untapped source of growth and engagement.  

85% of regular craft spirits drinkers want the ability to purchase their favorite spirits via DtC shipping (+5% since 2022)

It's not just distilleries that stand to benefit, either. The reality is that DtC shipping and retail can coexist, each playing a crucial role in expanding consumer access and supporting the craft spirits market. Allowing distilleries to reach consumers directly creates a pathway for smaller producers to introduce their products to a wider audience. As those consumers become loyal to the brands they discover through DtC, they will continue to seek them out in stores, driving up retail demand.

It is time to modify and modernize regulations to align with consumer demands for choice and convenience, and create open and fair competition for this innovative industry.

The craft spirits industry canโ€™t afford to leave money on the table.

Learn how DtC shipping could open new avenues for customer engagement and consistent revenue.

Download the report now

Consumer Survey Methodology   

This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from August 15-19, 2024 among 2,032 U.S. adults ages 21+, among whom 641 drink craft spirits/liquor at least once per month. The sampling precision of Harris online polls is measured by using a Bayesian credible interval.
For this study, the sample data is accurate to within +/- 2.6 percentage points using a 95% confidence level for adults ages 21+, and within +/- 4.6 percentage points using a 95% confidence level for those who drink craft spirits/liquor at least once per month. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com. 

Crafting the Future of Spirits Shipping

The spirits sector has the potential to experience a transformation like what weโ€™ve seen in DtC wine shipping, now a $4 billion market. By modernizing outdated shipping laws and expanding access to DtC spirits shipping, the industry stands to unlock substantial new revenue streams and bring craft spirits to consumers in ways never before possible. 

This is more than just a shift in how spirits are sold; it's a fundamental change in how the industry operates, offering distilleries the ability to grow their brands and build stronger, more direct relationships with consumers. The question is no longer whether the market is ready for DtC spirits shipping, but how quickly the industry can adapt to meet this demand.

Download the 2024 DtC Spirits Shipping Report

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Top 5 Signs Your Winery is Ready for DtC Compliance Software

A quick guide to gauging if your business could benefit from automating DtC shipping compliance.

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