Businesses in the beverage alcohol space can ship alcohol to consumers, but key rules and regulations apply
It’s a common question to wonder if it is legal to ship alcohol. The short answer is, yes! The longer and more in-depth answer is, yes, but there are important laws to follow along the way. That’s why we’ve gathered key information to help guide your business through the process of shipping alcohol to consumers.
Businesses in the beverage alcohol space can ship alcohol to consumers, but key rules and regulations apply
Shipping alcohol isn’t as simple as boxing up a bottle and sending it off. Whether you’re a winery, brewery or spirits brand, understanding how to ship alcohol direct-to-consumer (DtC) legally is essential to avoid fines and ensure compliance. This blog breaks down the key alcohol shipping laws, carrier rules and licensing requirements for DtC alcohol shipping.
What Types of Alcohol Can You Ship?
Essentially, all types of alcohol can be DtC shipped: wine, beer, spirits, cider and even sake. However, different states have varying rules on what kind of alcohol can be shipped to their residents.
Wine, Beer and Spirits Regulations
- Wine: DtC wine shipping is allowed in 48 states and D.C.
- Beer: Only 11 states and D.C. permit DtC beer shipping.
- Spirits: Just 9 states and D.C. allow DtC liquor shipping.
Each category is regulated differently, and definitions matter, especially for beverages like cider and sake.
Step-by-Step Guide: How to Ship Alcohol Legally
Licensing Requirements
You need the proper license for each state where you want to ship alcohol DtC. Remember to always:
- Obtain state-specific direct-to-consumer licenses
- Register with each state’s alcohol regulatory agency
- Comply with tax collection and reporting obligations
Choosing the Right Carrier
Not all carriers can handle alcohol. UPS and FedEx are approved alcohol shipping carriers, while the USPS is not permitted to ship alcoholic beverages.
Packaging and Labeling Requirements
Alcohol shipments must include a clear label to announce that the package contains alcohol and must be signed by someone 21+: “CONTAINS ALCOHOL: SIGNATURE OF PERSON AGE 21 YEARS OR OLDER REQUIRED FOR DELIVERY.”
Age Verification and Signature Rules
Carriers must:
- Verify the recipient’s age (21+)
- Collect an adult signature at delivery
Even if the carrier fails to follow protocol, the shipper may still be held liable.
What are Some Common Mistakes & Compliance Pitfalls to Avoid?
Failing to Register or Obtain Licenses
Skipping registration or licensing can result in:
- Fines
- Revoked shipping privileges
- Legal action
Shipping Without Signature or Age Verification
Even if the carrier is at fault, your business may be penalized. Always ensure proper procedures are followed.
Conclusion
Shipping alcohol legally requires more than just a box and a bottle. From licensing and labeling to carrier selection and state laws, every step matters. By following these alcohol shipping rules, your business can stay compliant and confidently expand its reach.
FAQ
What kind of alcohol can I ship?
Depending on the states where you do business, you may be able to DtC ship wine, beer, spirits and cider.
Can you ship alcohol to another state?
Yes, but only if that state allows direct-to-consumer alcohol shipping for the specific beverage type.
When can a carrier deliver alcohol?
Delivering alcohol is a complicated process and carriers are subject to their own regulatory requirements, including checking IDs and gathering signatures at the time of delivery. Only carriers that have established alcohol delivery systems and that hold licenses in the states that require them, such as UPS and FedEx, are eligible to deliver alcoholic beverages. Note that USPS is prohibited from carrying alcohol by federal law.
Do I need a license to ship alcohol directly to consumers?
Yes. You must have a state-issued DtC license and comply with all applicable alcohol shipping laws.