Direct-to-consumer (DtC) shipping has often represented the leading edge for the wine market, with growth outpacing the overall channel for many years. The data now shows that DtC is responding to the same pressures affecting the category overall, but to a more extreme degree. In 2025, the DtC channel saw a 15% decline in shipment volume and a 6% drop in value, compared with Silicon Valley Bank’s estimates for total wine sales, which fell 2% by volume and 1.6% in dollars.

Join Sovos ShipCompliant’s Alex Koral along with Tom Wark, National Association of Wine Retailers, for a conversation unpacking what’s at work in these market dynamics — and what wineries can do in light of them.

Drawing on the recently released 2026 Direct-to-Consumer Wine Shipping Report, Tom and Alex will discuss:

• Key forces contributing to declines in both DtC shipping and the broader wine market — including shifts in consumer psychology, changing societal norms, public health messaging, and ongoing economic challenges
• What individual wineries can do in response to shore up losses and be positioned for growth as market conditions continue to evolve

This webinar will be of interest to wineries engaged in DtC shipping, as well as industry observers and stakeholders looking to better understand today’s landscape.