Direct-to-consumer (DtC) shipping has often represented the leading edge for the wine market, with growth outpacing the overall channel for many years. The data now shows that DtC is responding to the same pressures affecting the category overall, but to a more extreme degree. In 2025, the DtC channel saw a 15% decline in shipment volume and a 6% drop in value, compared with Silicon Valley Bank’s estimates for total wine sales, which fell 2% by volume and 1.6% in dollars.