PRO Users, Meet Market Ready
If you file brand and label registrations through Product Registration Online (PRO), you know the process well: each registration is entered, paid for, and submitted one at a time. That approach works for a handful of filings. As your portfolio grows, it can take more time and add up in fees.
Market Ready builds on the same TTB and state government integration that PRO uses, with tools designed to save time, reduce manual work, and add visibility across your entire portfolio.
Join Sovos ShipCompliant's August Otto for a product-focused webinar where we'll explain how the two products compare and walk through Market Ready in a brief demo.
We will cover:
- The key differences between PRO and Market Ready, including the per-registration technology fee PRO charges (typically $5–$10 per label, depending on the state) and how Market Ready waives that fee for both new registrations and renewals. The fees avoided often offset some or all of the subscription cost.
- How batch processing, parallel workflows, and multi-user visibility can reduce the time spent on registrations, and how registrations are transmitted to the states directly within the ShipCompliant platform.
- How Market Ready lets you build registration packets before a license is approved, and how the Filing Cabinet keeps supporting documentation with each packet.
- Additional tools that come with Market Ready, including approval ETAs, a historical compliance record, and LabelVision for trademark and label research.
- A brief Market Ready demo, followed by Q&A.
This session is designed for beverage alcohol producers of all types, including wineries, breweries, distilleries, cideries, and others, that currently register brands and labels through PRO. Attendees will walk away with a clear look at what changes when moving from PRO to Market Ready.
Can't attend the live webinar? Register anyway and we'll send you a link to the recording.
| DATE | TIME | DURATION |
|---|---|---|
| November 19 2026 | 11:00 am MT | 45 minutes |
Speaker
August Otto
Product Specialist
Sovos ShipCompliant
August Otto started his career with Sovos in 2018 on the Support team, where he learned the ins and outs of the ShipCompliant product. Now, as a product specialist, he leverages his product knowledge to help architect solutions for clients in the wine, beer, spirits and cider markets.