Success Story: Large multinational beverage alcohol producer

Large multinational beverage alcohol

The Organization

The company is a leading multinational producer of alcoholic beverages, with a wide global footprint. They subscribed to Sovos ShipCompliant’s LabelVision to solve several key business challenges.

Background

This customer was looking for an easier way to conduct research into how they and their competitors are meeting the alcohol label requirements set by the TTB. Sovos ShipCompliant’s LabelVision offers insight into the current market by allowing users to dynamically search the entire 1.5 million+ federally approved alcohol beverage labels by date approved, class type, varietal, or brand name.

The Solution

  • The company implemented Sovos ShipCompliant’s LabelVision tool to research label requirements.
  • They were able to easily monitor their brands, share label images, and receive weekly email alerts when new labels were approved.
  • Their marketing and legal teams now have all the TTB’s requirements in one place, which saves time and helps their brand stay consistent without spending hours researching COLAs.

“LabelVision made my job a lot easier. It’s the difference between using the appropriate tools to get where you need to be [or not].”

—Director of Regulatory Compliance

Top Challenges

  • The Alcohol and Tobacco Tax and Trade Bureau (TTB) typically requires beverage alcohol suppliers and producers selling in the U.S. to obtain Certificate of Label Approvals (COLAs) before product distribution. There are numerous federal regulations regarding alcohol label design that suppliers and producers must comply with.
  • Before partnering with Sovos ShipCompliant, the company spent countless hours researching label requirements for their portfolio of products.
  • To keep track of requirements and previously approved designs, the company's team would spend hours manually sifting through filing cabinets filled with labels. This led to a time sink and the opportunity for human error.

LabelVision Benefits

  • Ability to quickly research trademarks
  • Streamlined approach to label research
  • Access to custom reports for in-depth analysis
  • Eased the internal burden on employees

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