Product Registration Online (PRO) for States

PRO for States

Product Registration Online (PRO) is one of the largest and most comprehensive e-file solutions for brand registrations.

PRO provides state administrators a quick, easy way to view and approve incoming product and label registrations.

PRO reduces the risk of bad data on brand registrations through the only direct integration to the TTB COLA database and by tailoring each workflow solution to the unique rules and regulations in participating states, including brand/label fee structures.

More than 750 licensees already use the platform across 15 states (and growing), which allows smooth adoption of a familiar e-file solution as compared to any individual state solution. Upon adopting PRO, states typically see a significant reduction in workload and turnaround time for registration approval—with an average turnaround of two days.

Improved Workflows

First-in-first-out, sortable list view of all new, approved and denied registrations
Manage, search and export all registrations by licensee, distributor, date range, brand, etc.
Incoming electronic registrations interface with TTB registry to display high resolution label images and TTB COLA document

Streamlined Communications

State administrators can comment on incoming registrations and send comments to licensees via the PRO portal
Licensees are automatically emailed when a registration is approved, denied or edited

No Cost to States

PRO is funded entirely through a per-registration technology fee, typically paid by the licensee

Safe & Secure

PRO offers a state-specific, secure database (technical specifications available upon request)
State administrators secure user logins

Case Study: NYSLA Implements PRO

Adopting Product Registration Online helped the New York State Liquor Authority accelerate brand registration and renewals processing, reduce turnaround times, ease employee workflow, and save money.

Read the case study

Our partnership with ShipCompliant PRO helps us achieve this goal by fully automating the brand label registration and renewal process in New York, creating an approval process that is faster, easier and more cost-effective for those we serve

Vincent Bradley

The New York State Liquor Authority