dtc-wine-report-2025

2025 Direct-to-Consumer Beer Shipping Report

Unlock the latest insights on the future of DtC beer

The 2025 Direct-to-Consumer Beer Shipping Report by Sovos ShipCompliant and the Brewers Association reveals the latest consumer trends, regulatory updates and business opportunities shaping the future of direct-to-consumer (DtC) beer shipping.

Despite strong consumer interest, legal barriers continue to limit breweries' ability to ship their beers directly to customers across state lines. This report explores the latest data, legislative efforts and industry insights to help brewers, retailers and policymakers navigate the evolving landscape of DtC beer shipping.

What’s inside?

  • Exclusive consumer preference insights with in-depth research powered by The Harris Poll
  • Regulatory trends and challenges, exploring the latest legal developments and barriers impacting direct beer shipping
  • Expert takeaways from Sovos ShipCompliant and the Brewers Association on the next frontier for craft breweries

Read the 2025 Direct-to-Consumer Beer Shipping Report now:

DtC beer shipping: The latest on demand, regulations and market impact

About the report

The results came from a survey conducted within the United States by The Harris Poll on behalf of Sovos ShipCompliant from January 7-9, 2025, among 2,021 U.S. adults ages 21 and older, among whom 632 drink craft beer at least once per month. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com.

Highlights from the 2025 report

Craft beer enthusiasts and breweries alike are pushing for change. With wholesalers narrowing their craft beer selections and retailers facing limited shelf space, DtC shipping could provide a lifeline for independent brewers—if regulatory challenges are addressed.

  • Growing consumer demand: 83% of regular craft beer drinkers advocate for legal expansion.
  • Lost revenue potential: Regular craft beer drinkers would spend $1,268 annually on DtC beer shipping if available.
  • Regulatory challenges and trends: Only 11 states + D.C. allow interstate DtC beer shipping—what’s next for legalization?

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