Meet the Team

Updated September 20, 2021

Ruth Fornell

Title: Chief Operations Officer

Hometown: Based in Atlanta, Ga.

Years in the industry/at Sovos ShipCompliant: 25+ years in the software business, 8 months in tax and compliance since I joined Sovos in January 2021.

Favorite part of your job: Working with great people to deliver amazing value to our customers and return on investment to our investors.

Favorite beverage and why: New Zealand Sauvignon Blanc because they are cool, crisp, bold, and loaded with flavor, perfect on a hot summer day. 

Describe your ideal setting for enjoying your favorite beverage (and what might that beverage be?): I’d choose to enjoy my New Zealand Sauvignon Blanc in a seaside restaurant overlooking the Mediterranean.

What motivates you to do what you do here, and how do you contribute to the customer experience?: It is a joy to partner with wonderful colleagues to pursue our mission to solve tax for good. Every function in the organization plays a role in delivering a great customer experience. As COO, I lead our customer facing teams including sales, professional services, support services, some of our managed services and customer success. Each of these teams directly impact our customer experience daily.

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