Top Takeaways from the 2022 Sovos ShipCompliant Beverage Alcohol Summit

Rachel Hoffman | March 25, 2022

The 2022 Sovos ShipCompliant Beverage Alcohol Summit virtual event included in-depth data analysis, discussions on the latest regulatory updates and insightful thought leadership. Here are some Summit highlights and quick facts from our sessions.

Big picture industry updates

Alex Koral, regulatory general counsel, Sovos ShipCompliant, shared some observations about the role of regulations in the beverage alcohol industry. Though many of the rules in place may seem to border on ridiculous, they are there for a reason. It’s healthy to recognize the vital role these rules play to make the alcohol industry a healthier one and a positive force for society at large. The beverage alcohol industry must understand why those limits are there. However, a number of current rules are quickly becoming outdated in an ever-evolving market.

Of course, two-plus years of a global pandemic have had an impact on the industry:

Key regulatory changes

Attorneys Christopher Riano, Holland & Knight LLP, and Kaj Rozga, Davis Wright Tremaine LLP, discussed the Executive Order on Promoting Competition in the American Economy, and how the beverage alcohol industry may be affected.

Dave Wulf, Deputy Administrator, Alcohol and Tobacco Tax and Trade Bureau (TTB), and Chris Thiemann, Distilled Spirits Program Manager, TTB, explained priorities at the federal level.

Attorneys Adena Santiago, McDermott Will & Emery, and Ryan Malkin, Malkin Law, looked at alcohol regulations today and moving forward.

What’s next for beverage alcohol?

Margie Lehrman, CEO, American Craft Spirits Association, and Bob Budoff, Senior Vice President for State Regulatory Affairs, DISCUS, provided insight into the drive toward DtC spirits shipping. Many of the laws regarding alcohol sales reflect a market, and more broadly, a society that doesn’t exist anymore. Margie and Bob offered their takes on how the industry can move from a post-Prohibition mindset into the internet age.

Alexi Cashen, co-founder of Elenteny Imports and founder, chief revenue officer of St Hildie’s, discussed the importance of empathy in successfully growing a beverage alcohol business. She urged:

For more information on the topics covered in the Sovos ShipCompliant Beverage Alcohol Summit, check out our blog. There, you’ll find updates on beverage industry trends, news and insights.  Additionally, all recordings from the 2022 Beverage Alcohol Summit are available to download.

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