Top Takeaways: 2024 DtC Wine Shipping Report

Sovos ShipCompliant | January 30, 2024

Sovos ShipCompliant recently released the 2024 Direct-to-Consumer (DtC) Wine Shipping Report with our partner, WineBusiness Analytics. This look-back at 2023 is the most comprehensive, complete and exclusive collection of data and insights on the state of the DtC channel. While DtC wine shipments saw a decline in volume for the second year in a row, the value of the channel showed resilience, remaining steady at $4.1B.

About the data

The 2024 DtC Wine Shipping Report takes shipment data from more than 1,250 U.S. wineries’ shipments to consumers each month, totaling more than 37 million shipments over the course of 2023. In compiling this information, each shipment is edited for submission for governmental tax and reporting requirements, and all elements are validated by standardized tables. The verified data is submitted to a proprietary model built on a database of 11,500+ wineries that is updated monthly by WineBusiness Analytics.

2024 DtC report highlights

Taking a deep dive into findings from 2023 value, volume, shipments by month, average bottle price, winery region, production tiers and varietal, the 2024 DtC Wine Shipping Report shows some noteworthy shifts to the channel. Here are some notable takeaways:

What’s on the horizon?

Tune in for our free webinar on February 7, where we will dig deeper into data and takeaways from the 2024 DtC Wine Shipping Report. Register here for the live discussion hosted by Sovos ShipCompliant and WineBusiness Analytics experts.

Take Action

Download your complimentary copy of the 2024 Direct-to-Consumer Wine Shipping Report for additional insights and analysis of DtC channel trends.