Top Takeaways: 2023 Direct-to-Consumer Wine Shipping Report

Lizzy Connolly | January 24, 2023

Sovos ShipCompliant recently released the 2023 Direct-to-Consumer (DtC) Wine Shipping Report with our partner, Wines Vines Analytics. This look-back at 2022 is the most comprehensive, complete and exclusive collection of data and insights on the state of the channel. While 2022 saw the first-ever decline in either—let alone both—value and volume of shipments, the DtC channel still retained 12% of total off-premise sales value of domestic wine, showing a maintained share from 2021.

About the data

The Direct-to-Consumer Wine Shipping Report takes shipment data from more than 1,300 U.S. wineries’ shipments to consumers each month, totaling more than 41 million shipments over the course of 2022. As we gather information, each shipment is edited for submission for governmental tax and reporting requirements, and all elements are validated by standardized tables. The verified data is submitted to a proprietary model built on a database of 11,000+ wineries that is updated monthly by Wines Vines Analytics.

2023 report highlights

Taking a deep dive into findings from 2022 value, volume, shipments by month, average bottle price, winery region, production tiers and varietal, the report finds outcomes both surprising and anticipated. Here are some notable takeaways:

What’s on the horizon?

Tune in for our free webinar on February 23, where we will dive deeper into the report data and takeaways. Register here for the live discussion.

Take Action

Download your free copy of the 2023 Direct-to-Consumer Wine Shipping Report for additional insights and analysis of DtC channel trends.