This month, Sovos ShipCompliant is set to release the 2020 Direct-to-Consumer (DtC) Wine Shipping Report with our partners Wines Vines Analytics, based on 2019 data. Soon after, we’ll be sponsoring and presenting an exclusive first look at the report during the Direct-to- Consumer Wine Symposium near the end of January.
Here is what you need to know about the report, along with some key findings from 2019 to keep in mind for the upcoming 2020 report and where the new DtC report findings will be showcased at forthcoming industry events.
About the 2020 DtC Wine Shipping Report
The Direct-to-Consumer Wine Shipping report is a one-of-a-kind industry report, presenting data not tracked or reported anywhere else. Sovos ShipCompliant and Wines Vines Analytics have been collaborating since 2011 on the direct-to-consumer channel’s exclusive shipping report, with the 2020 report marking the tenth edition.This unique industry report gives detailed insights on wine shipments made from wineries to consumers in the United States.
The Wines Vines Analytics team created an algorithm that uses a database of nearly 10,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2019. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points. The result is the most accurate projection of the American DtC shipping channel.
A glance at last year’s top trends before peering into the 2020 DtC Wine Shipping Report
The 2019 report, covering 2018 data, shined a light on some new industry trends. Will this year’s report featuring 2019 data continue to reflect these trends, or will new growth and patterns emerge? Here are some of the top takeaways from last year’s report:
- Washington had the largest volume shipped increase with +13.7%
- Sangiovese had the largest average bottle price increase with +19%
- Rosé growth slowed with a +1.2% increase in value shipped
- Channel growth slowed with a +4.6% volume increase and a +7.1% value increase
We’ll have updates on these and other findings in the 2020 DtC report. In the meantime, you can take a look at how the DtC channel performed in 2018 by checking out last year’s 2019 Direct-to-Consumer Wine Shipping Report.
Report findings unveiled at the Direct-to-Consumer Wine Symposium
Sovos ShipCompliant General Manager Larry Cormier will speak at the Direct-to-Consumer Wine Symposium on January 22 during the 9 to 10:30 A.M time slot. He will share highlights from the 2020 Direct-to-Consumer Wine Shipping Report and discuss how wineries can leverage the report’s data to increase their DtC sales in the months ahead. Learn which states are buying the most wine, which varietals and regions saw the most growth last year, and what you can expect from the channel this year.
Come chat with us at the Unified Wine & Grape Symposium
Sovos ShipCompliant team members will also be at the Unified Wine & Grape Symposium in Sacramento, California February 4-6. The event is a perfect opportunity to learn new things through a variety of sessions, speakers and events, while networking with your peers. If you’re planning on attending, it’s also a great chance to further discuss the new report with our team. Stop by and chat with us, we’ll be at booth C1329.