Spirits New Product Registrations Jump 108% in Q1 2022

Brandy registrations see impressive 322% spike from Q4 2021 

As spring and the warmer months inch closer, beverage alcohol brand registration patterns are also continuing to creep higher. The industry is perhaps gaining a better understanding of how to move forward in a marketplace working through a pandemic. There were increases in Product Registration Online (PRO) new product registrations* for both wine and spirits, with spirits seeing growth from last quarter and last year.

We’ve previously seen that the first half of the year is when the number of registrations tends to climb. The first quarter of 2022 is currently on track to outpace yearly registration totals from both 2021 and 2022.

The following is a breakdown of new product registration data via PRO from the first quarter of 2022 (January, February, March) for spirits, wine and beer.

Spirits

Spirits product registrations are up 108% from Q4 2021, and up 21% from Q1 2021. In fact, all spirits categories show increases quarter-over-quarter and year-over-year.

Among spirits product registrations:

• Brandy leads the way, with 322% growth from Q4 2021, with a slight 1% uptick from Q1 2021.
• Rum (230%) and Liqueur (172%) each had high gains from Q4 2021.
• Cocktails (as classified by the TTB) saw a 79% increase from this same time last year, and also saw a 23% expansion from Q4 2021.
• Vodka had positive gains from Q1 2021 (55% increase) and from Q4 2021 (65% increase).

Wine

Overall, the number of wine brand registrations in Q1 2022 spiked 44% from Q4 2021, but saw a 17% decrease from Q1 2021. The White, Red and Rosé, and Fruit and Dessert Wine categories all saw increases in quarterly growth.

Among wine product registrations:

• Sparkling bubbled up 48% from this time last year.
• Red and Rosé are up 60% from Q4 2021, but saw a 17% dip from Q1 2021.
• White wine brand registrations rose 51% from Q4 2021.
• Fruit and Dessert Wine brand registrations increased 29% quarter-over-quarter but saw a 29% drop year-over-year.

Beer/Malt

Stout registrations led the beer/malt category, with both quarter-over-quarter (307%) and year-over-year (46%) growth. Porter new product registrations and Malt Beverage (which does not include beer, flavored malt beverages, malt liquor or near beer) are up quarter-over-quarter 13% and 16%, respectively. Overall, Malt new product registrations are down 16% from Q4 2021 and saw an 18% decrease from Q1 2021.

*Product Registration Online (PRO) data encompasses nationwide label/brand registrations by PRO users. Product Registration Online processes some 100,000 state registrations annually.