Across all categories, the number of 2022 registrations showed a 2.3% increase compared to 2021
Winter brings cooler temperatures across the U.S., but beverage alcohol new product registrations are hardly cooling off. Spirits new product registrations led the way (+9.8%), followed by wine (+0.5). The beer/malt category for Product Registration Online (PRO) new product registrations* continued to show a gradual decline with a 2.5% year-over-year dip, but is showing continued quarter-over-quarter growth.
The following is a breakdown of new product registration data via PRO from the fourth quarter of 2022 (October, November, December) for spirits, wine and beer.
Overall, spirits new product registrations increased 9.8% from this time last year and 90% over Q4 2022. Cocktails led the overall spirits category with 55% growth from 2021 to 2022, with tequila up 39% in that same time. Whiskey accounted for 34% of the total new product registrations in 2022, and had a 104% spike in Q4 year-over-year growth. Among other liquor new product registrations:
- Liqueur spiked 190% from Q4 2021.
- Brandy increased 70% from Q3 2022.
- Vodka saw a 34% jump in registrations from Q3 2022, but is down 5% year-over-year in 2022.
The number of wine brand registrations has steadily been increasing since 2019. The yearly growth is just 0.5% but the overall category had a 1.3% increase over Q3 2022 and saw a 53.3% leap from Q4 2021. The sparkling category lead the way in year-over-year growth at 15%. White wine and red and rosé registrations each had moderate yearly increases, at 9% and 6%, respectively. However, fruit and dessert wine (-13%) and saké (-9%) each saw declines compared to 2021.
Overall, beer/malt new product registrations are up 27% from Q3 2022. While the category saw a 2.5% drop year-over-year, there is continued quarter-over-quarter growth. For example, Q3 year-over-year growth (+4.8%) and Q4 year-over-year growth (+25.4%) were both positive. Specifically, the beer categories are up 4% year-over-year and saw a 39% increase quarter-over-quarter. While other malt new product registrations saw an 8% drop year-over-year, the category still increased 17% quarter-over-quarter and showed a 22% jump in Q4 2022 compared to Q4 2021.
*Product Registration Online (PRO) data encompasses nationwide label/brand registrations by PRO users. Product Registration Online processes some 100,000 state registrations annually.
Learn how PRO enables fast, easy electronic brand filings for wine, spirits and beer brands in participating states.