- Zero Cost to States: Funded entirely through a per-registration technology fee typically paid by licensees, introducing no burden to taxpayers.
- Proven Government Adoption: Trusted by major agencies like the New York State Liquor Authority to streamline employee workflows and save budget.
- Eliminate Bad Data Risks: Leverage the only direct integration with the TTB COLA database to automatically verify high-resolution label images and federal compliance data.
Modernize Brand Registration Workflows with Product Registration Online (PRO) for States
Reduce administrative workload and accelerate approval turnaround times to just two days. Implement a secure, state-specific e-file database integrated with the TTB registry — at zero cost to your state budget.
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Learn how PRO updates your regulatory infrastructure without any state funding
Our partnership with ShipCompliant PRO helps us achieve this goal by fully automating the brand label registration and renewal process in New York, creating an approval process that is faster, easier and more cost-effective for those we serve
Product Registration Online (PRO) for States
Streamlines brand registration workflows for states and your beverage alcohol licensees alike
PRO for States
Product Registration Online (PRO) is one of the largest and most comprehensive e-file solutions for brand registrations.
- PRO provides state administrators a quick, easy way to view and approve incoming product and label registrations.
- PRO reduces the risk of bad data on brand registrations through the only direct integration to the TTB COLA database and by tailoring each workflow solution to the unique rules and regulations in participating states, including brand/label fee structures.
- More than 750 licensees already use the platform across 15 states (and growing), which allows smooth adoption of a familiar e-file solution as compared to any individual state solution. Upon adopting PRO, states typically see a significant reduction in workload and turnaround time for registration approval—with an average turnaround of two days.
Benefits of PRO for States
Improved Workflows
- First-in-first-out, sortable list view of all new, approved and denied registrations
- Manage, search and export all registrations by licensee, distributor, date range, brand, etc.
- Incoming electronic registrations interface with TTB registry to display high resolution label images and TTB COLA document
Streamlined Communications
- State administrators can comment on incoming registrations and send comments to licensees via the PRO portal
- Licensees are automatically emailed when a registration is approved, denied or edited
No Cost to States
- PRO is funded entirely through a per-registration technology fee, typically paid by the licensee
Safe & Secure
- PRO offers a state-specific, secure database (technical specifications available upon request)
- State administrators secure user logins
Case Study: NYSLA Implements PRO
Adopting Product Registration Online helped the New York State Liquor Authority accelerate brand registration and renewals processing, reduce turnaround times, ease employee workflow, and save money.
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