A wine's compliance status decides whether a bottle can ship. Its product page decides whether anyone wants it shipped in the first place.
Most DtC teams have compliance dialed in. The label is approved, the shipping states licensing is covered, the order is ready to go. But the sale often stalls one step earlier, at the product page. Buyers read a lot into catalog imagery: whether the vintage on the page matches the one in the warehouse, whether a gift set is what it appears to be, whether the listing is current at all. When that imagery falls short, the compliance work behind it never gets the chance to matter.
Join Sovos ShipCompliant and Outshinery for a look at the five imagery gaps that most often cost wineries the sale, drawn from Outshinery's work with more than 2,000 beverage brands, plus a simple catalog readiness framework.
We will cover:
- The five imagery gaps that show up again and again in beverage alcohol catalogs, including incomplete listings, mismatched photo libraries, and out-of-date vintage photos.
- Why the holiday gift program is where these gaps do the most damage, and what buyers need to see before they commit to a gift set or large-format bottle.
- A four-part catalog readiness framework you can run against your own listings the same afternoon.
- Why imagery ownership, more than imagery quality, is often the real fix.
This session is for winery marketers and DtC leads at wineries of all sizes, whether marketing is one part of a broader role or a full-time focus.
Can't attend the live session? Register anyway and we'll send you the recording.
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| DATE | TIME | DURATION |
| October 14 2026 | 11:00 AM MT | 45 minutes |
Speakers
Alex Koral
Regulatory General Counsel
Sovos ShipCompliant
Based in Boulder, Colorado, Alex serves as lead legal researcher for beverage alcohol regulation at Sovos ShipCompliant and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including DTC Wine Symposium, Oregon Wine Symposium, CiderCon, Craft Brewers Conference, American Craft Spirits Association Convention as well as meetings of the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.
Laurie Millotte
Founder and Chief Amazement Officer
Outshinery
Laurie spent more than 16 years as a creative director and designer in the wine and food industry before founding Outshinery. Her work has earned awards and a place in the San Francisco Museum of Modern Art's exhibition How Wine Became Modern: Design + Wine 1976 to Now. She started Outshinery after watching clients lose sales and distribution opportunities because their imagery wasn't ready. Since 2016, Outshinery has produced photorealistic 3D product imagery for more than 2,000 beverage brands. The company donates 2% of its profits to WaterAid Canada, because wine and beer are best enjoyed with a glass of clean water.