Innovation is essential to meeting shifts in consumer demand within an ever more challenging landscape. For the beverage alcohol industry, this means keeping up with new products and interests including cross-product offerings, non-alcoholic adult beverages, a full suite of RTD selections, and even things like THC-infused (non-alcoholic) seltzers. In a heavily regulated industry, how do the old rules apply when new product types are manufactured, marketed, sold and shipped?

Please join Sovos ShipCompliant and industry expert attorneys from Nutter, McClennen & Fish and GrayRobinson for a look at these topics, including:

• Non-alcoholic adult beverages: How does making, marketing and selling NA beverages differ from their alcoholic counterparts?
• RTDs: How are different RTDs regulated? What are the varying rules for selling and shipping RTDs, based on how they are made?
• THC beverages: What can alcohol manufacturers do when it comes to cannabis products? What are the risks and concerns to be aware of when producing or selling them?
• How might these and other innovative products be regulated by the federal and state governments going forward?

This webinar will be of interest to beverage alcohol producers, sellers and shippers who are making or considering getting involved with these frontiers in beverage alcohol.