Navigate the 2026 DtC Wine Market with Unparalleled Insight

The 2026 Direct-to-Consumer Wine Shipping Report is your essential resource for navigating today’s rapidly changing market. This annual analysis offers exclusive, data-driven insights from the industry’s most comprehensive DtC wine shipment database.

Inside this year's comprehensive analysis:

Unparalleled Market Benchmarks: Access exclusive data from the industry’s most comprehensive analysis of DtC wine shipments.
Master Structural Headwinds: Strategies and context needed to navigate current uncertainty and industry shifts.
Prepare for a Stronger 2026: Actionable takeaways designed to equip your business for growth in the coming year.

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Join thousands of wine industry leaders who rely on this annual report to shape their business strategies.

Unpacking the Biggest Trends in DtC Wine Shipping

What’s Inside the 2026 DtC Wine Shipping Report?

Channel‑Wide Performance Trends

Gain a clear view of overall market volume, value, and price dynamics, and how mix‑shift, rather than traditional “premiumization,” is redefining the DtC landscape.

Regional Insights

Explore how each region performed, from Napa’s relative steadiness to Sonoma’s sharper‑than‑average value declines.

Seasonality & Month‑by‑Month Patterns

Identify which times of year deliver peak shipment activity to better inform club planning, promotional calendars, and resource allocation.

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Navigate Change with Confidence — Actionable Insights to Guide Your DtC Strategy

The DtC wine market is evolving. Whether you’re a winery building your DtC channel or an industry professional aiming to ugrasp the big picture, this report provides the insights you need to:

Understand how economic pressures and shifting behaviors are reshaping demand across price tiers and regions.
Discover trends in price inflation and consumer spending to make more informed decisions about your pricing approach.
Explore regional, seasonal, and varietal trends to better align offerings with customer demand.

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About the 2026 Direct-to-Consumer Wine Shipping Report

For more than 15 years, Sovos ShipCompliant has partnered with WineBusiness Analytics to provide the wine industry’s most trusted insights. Using anonymized data from over 1,300 wineries, 27 million transactions, and advanced statistical modeling by WineBusiness Analytics, this report ensures unparalleled accuracy and industry relevance. Data is meticulously validated and analyzed to provide a holistic view of the DtC market, representing >99% of U.S. wineries.

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