Spirits New Product Registrations End Q4 Strong with 9.8% Growth

Lizzy Connolly
February 6, 2023

Across all categories, the number of 2022 registrations showed a 2.3% increase compared to 2021 

Winter brings cooler temperatures across the U.S., but beverage alcohol new product registrations are hardly cooling off. Spirits new product registrations led the way (+9.8%), followed by wine (+0.5). The beer/malt category for Product Registration Online (PRO) new product registrations* continued to show a gradual decline with a 2.5% year-over-year dip, but is showing continued quarter-over-quarter growth.

The following is a breakdown of new product registration data via PRO from the fourth quarter of 2022 (October, November, December) for spirits, wine and beer.


Overall, spirits new product registrations increased 9.8% from this time last year and 90% over Q4 2022. Cocktails led the overall spirits category with 55% growth from 2021 to 2022, with tequila up 39% in that same time. Whiskey accounted for 34% of the total new product registrations in 2022, and had a 104% spike in Q4 year-over-year growth. Among other liquor new product registrations:

  • Liqueur spiked 190% from Q4 2021.
  • Brandy increased 70% from Q3 2022.
  • Vodka saw a 34% jump in registrations from Q3 2022, but is down 5% year-over-year in 2022.


The number of wine brand registrations has steadily been increasing since 2019. The yearly growth is just 0.5% but the overall category had a 1.3% increase over Q3 2022 and saw a 53.3% leap from Q4 2021. The sparkling category lead the way in year-over-year growth at 15%. White wine and red and rosé registrations each had moderate yearly increases, at 9% and 6%, respectively. However, fruit and dessert wine (-13%) and saké (-9%) each saw declines compared to 2021.


Overall, beer/malt new product registrations are up 27% from Q3 2022. While the category saw a 2.5% drop year-over-year, there is continued quarter-over-quarter growth. For example, Q3 year-over-year growth (+4.8%) and Q4 year-over-year growth (+25.4%) were both positive. Specifically, the beer categories are up 4% year-over-year and saw a 39% increase quarter-over-quarter. While other malt new product registrations saw an 8% drop year-over-year, the category still increased 17% quarter-over-quarter and showed a 22% jump in Q4 2022 compared to Q4 2021.

*Product Registration Online (PRO) data encompasses nationwide label/brand registrations by PRO users. Product Registration Online processes some 100,000 state registrations annually. 

Take Action

 Learn how PRO enables fast, easy electronic brand filings for wine, spirits and beer brands in participating states.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Lizzy Connolly

Share this post

North America Unclaimed Property
March 1, 2024
What are RUUPA’s Pre-Presumption Outreach Requirements?

Managing compliance with unclaimed property has become challenging due to the constantly changing legislative environment. A recent obligation gaining traction among states, which companies must be mindful of, is the requirement to conduct outreach to owners before their property is considered abandoned. This obligation, referred to as “pre-presumption outreach,” stems from the enactment of the […]

North America ShipCompliant
February 29, 2024
Washington Wine the Positive Exception

By Andrew Adams, Editor, Wine Analytics Report With another year of winery direct-to-consumer shipments tallied and analyzed, the state of Washington was the only major region tracked by Sovos ShipCompliant and WineBusiness Analytics to enjoy growth over the previous year. Compared to 2022, shipment value by Washington’s wineries grew 11% to $187 million while volume […]

North America Tax Information Reporting
February 28, 2024
IRS Delays E-File Requirement for Form 1042: What You Need to Know

In a recurring theme, the IRS released communication this week that exempts the requirement to e-file Form 1042 Annual Withholding Tax Return for U.S. Source Income (Form 1042) information for 2023 transactions. Form 1042 for 2023 transactions must be filed with the IRS by March 15, 2024. Notice 2024-26 delays the new requirement to electronically […]

February 27, 2024
The Five Steps to Modern Compliance and Why They Are Critical for Your Business

Last week, we introduced the Sovos Compliance Cloud. The industry’s first and only solution that unifies tax compliance and regulatory reporting software in one platform, providing a holistic data system of record for global compliance. Accompanying this launch, our CEO Kevin Akeroyd wrote about the global landscape of tax compliance, how we got to this […]

North America ShipCompliant
February 22, 2024
Is Beverage Alcohol Self-Distribution the Next Big Thing?

A number of recent lawsuits filed by beverage alcohol producers have raised new interest in self-distribution rights, an often-overlooked area of the industry. Self-distribution is when a supplier of alcohol, such as an importer or domestic manufacturer, is authorized to sell directly to retailers without having to work with a wholesaler to get their products […]