dtc-wine-report-2025

2026 Direct-to-Consumer Spirits Shipping Report

Since 2022, support for modernizing direct-to-consumer (DtC) shipping laws and interest in purchasing craft spirits directly from producers has remained consistently strong. Yet for most consumers, that option is still out of reach.

The fifth annual Direct-to-Consumer Spirits Shipping Report, produced by Sovos ShipCompliant with The Harris Poll in partnership with the American Craft Spirits Association (ACSA), examines consumer demand alongside the evolving state legislative landscape, revealing a persistent gap between what consumers want and what current laws allow.


What’s Inside the 2026 Report?

The report is based on a nationwide survey of 2,001 U.S. adults, including 741 regular craft spirits drinkers. It covers:

  • The regulatory state of DtC spirits shipping: A state-by-state view of where it’s legal, and the roadblocks and state-specific limits for distillers.
  • Legislative developments: California's new-yet-expiring law, 2026 activity in Missouri, Hawaii, South Dakota, Iowa and Colorado, and how to effect change.
  • Consumer preferences: Five years of sentiment and purchase intent, with implications for retailers and distilleries.
  • The ACSA perspective: Why DtC matters for craft distillers in a consolidating distribution market.

Access the 2026 DtC Spirits Shipping Report

Key Trends: Direct-to-Consumer Spirits Shipping in 2026

Demand for DtC Spirits Shipping Remains Strong

Percent who agree20222023202420252026
Americans 21+ who want DtC spirits shipping laws expanded64%66%65%67%68%*
Regular craft spirits drinkers who want laws updated79%82%81%82%81%
Regular craft spirits drinkers who want to buy via DtC80%87%85%84%82%


*Support among all Americans 21+ is at its highest point in five years (68%).


Download the report now

Frequently Asked Questions

Which states allow DtC spirits shipping?

As of October 2026, Alaska, Arizona, California, Kentucky, Nebraska, New Hampshire, New York, North Dakota, Rhode Island, Vermont and D.C. have clear statutory authority for distilleries to ship spirits into their borders. California's authorization expires December 31, 2026, and several states limit shipping by volume, product type or purchase method.

Need current rules for every state? See our DtC Spirits Interstate Shipping Compliance Rules by State.

Can distilleries ship liquor directly to consumers?

Only where state law allows it. Under the 21st Amendment, each state regulates how alcohol is sold and transported within its borders. Where DtC spirits shipping is allowed, distillers generally must be licensed in the destination state, take steps to prevent sales to minors and pay applicable state taxes.

Why is DtC spirits shipping legal in so few states compared to wine?

Wine DtC shipping expanded to nearly every state in the 20-plus years since Granholm, becoming a $3+ billion annual market. Spirits laws have lagged, and the report examines the roadblocks.

What happens to California DtC spirits shipping after December 31, 2026?

Under current law, AB 1246 expires and the Type 94 licenses issued under it cannot be renewed, ending DtC spirits shipping to California consumers. The report covers why an extension did not pass and what may come next.

Does DtC shipping hurt retailers or wholesalers?

According to the survey, 94% of likely DtC buyers would look for a DtC-discovered brand at retail. This frames DtC as a complement, rather than a threat, to the three-tier system.

How can distilleries stay compliant when shipping DtC?

Rules vary by state and change often. Sovos ShipCompliant automates licensing, tax and reporting for DtC shipping, and the state rules page tracks current requirements.

Consumer Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from August 17-19, 2026, among 2,001 U.S. adults ages 21+, among whom 741 drink craft spirits/liquor at least once per month. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level for adults ages 21+, and within +/- 4.1 percentage points using a 95% confidence level for those who drink craft spirits/liquor at least once per month. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact helloship@sovos.com.

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