New Year, New Data: The 2020 DtC Wine Shipping Report To Be Released This Month

Delaney McDonald
January 7, 2020

This month, Sovos ShipCompliant is set to release the annual Direct-to-Consumer (DtC) Wine Shipping Report with our partners Wines Vines Analytics, based on 2019 data. Soon after, we’ll be sponsoring and presenting an exclusive first look at the report during the Direct-to- Consumer Wine Symposium near the end of January.

Here is what you need to know about the report, along with some key findings from 2019 to keep in mind for the upcoming 2020 report and where the new DtC report findings will be showcased at forthcoming industry events. 

About the 2020 Direct-to-Consumer Wine Shipping Report

The Direct-to-Consumer Wine Shipping report is a one-of-a-kind industry report, presenting data not tracked or reported anywhere else. Sovos ShipCompliant and Wines Vines Analytics have been collaborating since 2011 on the direct-to-consumer channel’s exclusive shipping report, with the 2020 report marking the tenth edition.This unique industry report gives detailed insights on wine shipments made from wineries to consumers in the United States.

The Wines Vines Analytics team created an algorithm that uses a database of nearly 10,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2019. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points. The result is the most accurate projection of the American DtC shipping channel.

A glance at last year’s top trends before peering into the 2020 report 

The 2019 report, covering 2018 data, shined a light on some new industry trends. Will this year’s report featuring 2019 data continue to reflect these trends, or will new growth and patterns emerge? Here are some of the top takeaways from last year’s report: 

  • Washington had the largest volume shipped increase with +13.7%
  • Sangiovese had the largest average bottle price increase with +19%
  • Rosé growth slowed with a +1.2% increase in value shipped 
  • Channel growth slowed with a +4.6% volume increase and a +7.1% value increase 

We’ll have updates on these and other findings in the 2020 DtC report. In the meantime, you can take a look at how the DtC channel performed in 2018 by checking out last year’s 2019 Direct-to-Consumer Wine Shipping Report.

Report findings unveiled at the Direct-to-Consumer Wine Symposium

Sovos ShipCompliant General Manager Larry Cormier will speak at the Direct-to-Consumer Wine Symposium on January 22 during the 9 to 10:30 A.M time slot. He will share highlights from the 2020 Direct-to-Consumer Wine Shipping Report and discuss how wineries can leverage the report’s data to increase their DtC sales in the months ahead. Learn which states are buying the most wine, which varietals and regions saw the most growth last year, and what you can expect from the channel this year.

Come chat with us at the Unified Wine & Grape Symposium 

Sovos ShipCompliant team members will also be at the Unified Wine & Grape Symposium in Sacramento, California February 4-6. The event is a perfect opportunity to learn new things through a variety of sessions, speakers and events, while networking with your peers. If you’re planning on attending, it’s also a great chance to further discuss the new report with our team. Stop by and chat with us, we’ll be at booth C1329.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Author

Delaney McDonald

Share This Post

LATAM VAT & Fiscal Reporting
May 20, 2020
Sovos Acquires Taxweb, Extends Tax Determination Capabilities in World’s Most Challenging Compliance Landscape

Earlier this month Sovos announced its second acquisition of 2020, completing our solution for Brazil with an unparalleled offering that solves tax compliance in the place where it is most challenging to do so.  Too many companies doing business in Brazil have been burdened by managing multiple point solutions for continuous transaction controls (CTCs), tax […]

ShipCompliant United States
July 2, 2020
Direct Wine Shippers Have a New Tax Burden in Chicago

As of July 1, 2020, wineries making direct-to-consumer (DtC) shipments of wine into the city of Chicago will face an additional tax burden. Under Chicago ordinance O2020-801, the city’s Liquor Tax will now apply to all sales of alcohol to consumers in the city.  What Is The Chicago Liquor Tax? Chicago has long imposed an […]

Tax Compliance Tax Information Reporting United States
July 2, 2020
New Educational Course: Tax Compliance and Accounting for Captive Insurers

Finding relevant insurance accounting education has always been a challenge for insurance professionals. Insurance is a global industry. But, the financial reporting and tax rules for insurance transactions represent only a small niche within the extensive realm of statutory and GAAP guidance.  Captive insurance companies are yet another niche within that, which only narrows the […]

Sales & Use Tax United States
July 1, 2020
New Rules for Remote Sellers in Louisiana

Beginning July 1, remote sellers making sales into Louisiana must register with the Louisiana Sales and Use Tax Commission for Remote Sellers (“the Commission”) in order to be compliant with new requirements to collect, remit and report state and local sales tax. The information below is intended to explain what companies will be impacted, what […]

Sales & Use Tax United States
July 1, 2020
Back to Basics: Seven Things You Need to Know About CSPs & SST

Sales & Use Tax is complex and growing more so by the day. The number of jurisdictions, tax forms and rate changes makes managing these processes enough to deplete the resources of even the most experienced accounting and finance teams.  States have been working to alleviate the burden on companies by providing programs that allow […]

EMEA Tax Compliance VAT & Fiscal Reporting
July 1, 2020
Digital Services Tax Debate Intensifies

On 18 June 2020 European officials announced that an EU-wide digital services tax (DST) will be introduced if the US’s recent withdrawal from global tax negotiations stops international agreement. The US’s withdrawal follows the United States Trade Representative’s (USTR) initiation of Section 301 investigations into DSTs adopted or proposed in the EU and nine countries. […]