Age Verification Reminders for DtC Shippers

Rachel Hoffman
December 16, 2022

States have recently announced an uptick in age verification checks, including Massachusetts, which will be focusing on direct-to-consumer (DtC) wine shippers through the end of the year. At the same time, wine, beer and spirits drinkers are more willing than ever to receive their favorite beverages via DtC  shipping, which makes now a great time to review your age verification processes.
The most important alcohol regulation in the United States is that it is illegal to provide alcohol to anyone under the age of 21. In every state, minors are prohibited from purchasing, possessing or consuming any beverage alcohol.  Following age verification protocols is an essential way to prevent underage drinking and to protect your business. Here are three age verification reminders to ensure that your brewery, cidery, distillery or winery remains compliant.

Accidents aren’t an excuse

Sales to minors are always illegal; even accidentally providing a minor with alcohol can bring serious consequences. Even if the sale happened inadvertently, the seller can be charged. State regulators are ready to take action against anyone who flagrantly violates the law.

Consider an online verification service

Arizona, Georgia, Indiana, Kansas, Michigan, Ohio and South Dakota require licensed DtC shippers to take specific action prescribed by statute, including using online verification services (like LexisNexis or IDology, or a solution that leverages those services, such as ShipCompliant Direct), seeing the consumer’s ID in person or getting a facsimile of the ID at the time of purchase. Even in states where it’s not required by law, it’s always best practice to do point of sale age verification.

Carriers are your last line of defense

Alcohol shipments always require ID verification and an adult’s signature, so work with carriers that fully commit to following the law. While the burden is levied on the carriers, your shipping license is the one on the line.
States see age verification as a perennial issue, so even if they don’t announce compliance checks, they’re always vigilant when it comes to enforcement. By ensuring that you properly verify the age of each customer for each purchase, you are protecting against underage drinking, as well as protecting your business.

Take Action

Ready to see how simple real-time compliance can be? Request a demo today.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Rachel Hoffman

Share This Post

North America Sales & Use Tax
June 1, 2023
3 Things to Remember if You Get a Sales Tax Notice

Have you ever received a sales tax notice from a state department of revenue? Whether you answered yes or no, there are important things to keep top of mind to help keep your business prepared. Finding out that you have failed to comply with one or more of your sales tax obligations can be startling. […]

North America Unclaimed Property
May 30, 2023
How to Set Up a Successful Unclaimed Property Program

Unclaimed property compliance can be difficult and overwhelming. Clients often ask what they should be doing to ensure they are compliant with the various laws and regulations. It isn’t easy, especially if you have multiple property types such as checks, credits or customer accounts that have the potential to become unclaimed property in multiple states. […]

North America ShipCompliant
May 30, 2023
How Hold At Locations Improve Your Customers’ Wine Delivery Experience

Direct-to-consumer shipping wine lovers enjoy the convenience of having their favorite vinos shipped to their front door. But what happens when, for whatever reason, they aren’t available to accept their wine deliveries? Whether they aren’t available during the day or they don’t have someone 21 or older available to sign for their package, these challenges […]

North America Sales & Use Tax
May 30, 2023
Identifying Sales Tax Liabilities and Why They Matter

By Steve Claflin, CLA It’s incredible that it has now been five years since the landmark Wayfair decision. It seems like just yesterday we were reading the case, alerting clients and tracking the ever-developing state guidance. Unfortunately, many companies still are not familiar with their sales tax filing obligations caused by economic nexus, or they […]

North America ShipCompliant
May 25, 2023
Out-of-State Breweries Gain Self Distribution, DtC Rights in Oregon

Under a settlement agreement, breweries located outside of Oregon now have more options for selling into the Beaver State, including direct-to-consumer (DtC) shipping and self-distribution to retailers. The settlement arose out of a lawsuit filed by a group of Washington breweries last year challenging Oregon laws that limited beer self-distribution to in-state breweries and DtC […]