Age Verification Reminders for DtC Shippers

Rachel Hoffman
December 16, 2022

States have recently announced an uptick in age verification checks, including Massachusetts, which will be focusing on direct-to-consumer (DtC) wine shippers through the end of the year. At the same time, wine, beer and spirits drinkers are more willing than ever to receive their favorite beverages via DtC  shipping, which makes now a great time to review your age verification processes.
The most important alcohol regulation in the United States is that it is illegal to provide alcohol to anyone under the age of 21. In every state, minors are prohibited from purchasing, possessing or consuming any beverage alcohol.  Following age verification protocols is an essential way to prevent underage drinking and to protect your business. Here are three age verification reminders to ensure that your brewery, cidery, distillery or winery remains compliant.

Accidents aren’t an excuse

Sales to minors are always illegal; even accidentally providing a minor with alcohol can bring serious consequences. Even if the sale happened inadvertently, the seller can be charged. State regulators are ready to take action against anyone who flagrantly violates the law.

Consider an online verification service

Arizona, Georgia, Indiana, Kansas, Michigan, Ohio and South Dakota require licensed DtC shippers to take specific action prescribed by statute, including using online verification services (like LexisNexis or IDology, or a solution that leverages those services, such as ShipCompliant Direct), seeing the consumer’s ID in person or getting a facsimile of the ID at the time of purchase. Even in states where it’s not required by law, it’s always best practice to do point of sale age verification.

Carriers are your last line of defense

Alcohol shipments always require ID verification and an adult’s signature, so work with carriers that fully commit to following the law. While the burden is levied on the carriers, your shipping license is the one on the line.
States see age verification as a perennial issue, so even if they don’t announce compliance checks, they’re always vigilant when it comes to enforcement. By ensuring that you properly verify the age of each customer for each purchase, you are protecting against underage drinking, as well as protecting your business.

Take Action

Ready to see how simple real-time compliance can be? Request a demo today.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Rachel Hoffman

Share this post

North America
June 6, 2024
Observations and Predictions: The Future of Tax and Compliance

When I became the CEO of Sovos one year ago, I knew that I was stepping into an innovative company in an industry primed for a seismic transformation. However, even with this knowledge in place, I must admit that the speed and scope of change over the past year has been extraordinary to witness. Here […]

July 18, 2024
The Impact of Climate-Related Events on Insurance Premium Tax (IPT)

Climate related events impact all industries; the insurance industry is no exception. Here’s how it’s affecting Insurance Premium Tax.

July 8, 2024
Hungary Insurance Premium Tax (IPT): An Overview

Regarding calculating Insurance Premium Tax (IPT), Hungary is the only country in the EU where the regime uses the so-called sliding scale rate model.

North America ShipCompliant
July 3, 2024
The Prospects and Perils of AI in Beverage Alcohol

I recently had the privilege of speaking on a panel at the National Conference of State Liquor Administrators (NCSLA) Annual Conference, a regular meeting of regulators, attorneys and other members of the beverage alcohol industry to discuss important issues affecting our trade. Alongside Claire Mitchell, of Stoel Rives, and Erlinda Doherty, of Vinicola Consulting, and […]

North America ShipCompliant
June 27, 2024
Shifting Focus: How to Make Wine Country Interesting to Millennials

Guest blog written by Susan DeMatei, President, WineGlass Marketing WineGlass Marketing recently conducted a study to explore how Millennials and Gen X feel about wine, wine culture and wine country. The goal was to gain insight into how we can make wine, wine club and wine country appealing to these new audiences. We’ll showcase in-depth […]

North America Sales & Use Tax
June 24, 2024
Illinois to Adjust Sales Tax Nexus Rules in Light of PetMeds Threat

Illinois is poised to change their sourcing rules again, trying to find their way in a world where states apply their sales tax compliance requirements equally to both in-state and remote sellers. With this tweak, they will effectively equalize the responsibilities of remote sellers with no in-state presence, to those that have an Illinois location. […]