80% of Consumers Want to Purchase Craft Spirits via Direct-to-Consumer Shipping

December 15, 2022

Sovos ShipCompliant’s inaugural Direct-to-Consumer Spirits Shipping Report shows craft spirits drinkers want increased access to their favorite products

ATLANTA, DECEMBER 15, 2022 – In the last several years, consumers have become accustomed to the convenience of direct-to-consumer (DtC) shipping for everything from toilet paper to wine, so it’s no big surprise that regular craft spirits drinkers would like to see permissions expanded for DtC shipping of spirits. In fact, the inaugural Sovos ShipCompliant DtC spirits shipping report, conducted in partnership with the American Craft Spirits Association, revealed 8 in 10 regular craft spirits drinkers want the ability to purchase craft spirits via DtC shipping to their home.

As part of the Sovos ShipCompliant Direct-to-Consumer Spirits Shipping Report, The Harris Poll conducted online consumer surveys of 618 and 588 regular craft spirits drinkers, defined as adults 21+ who drink craft spirits at least once per month. The survey found that regular craft spirits drinkers report they would be more likely to try and to purchase craft spirits from out-of-state distilleries if they could have them shipped directly to their home. Seventy-three percent of regular craft spirits drinkers want to purchase craft spirits via DtC in the future, with 74% desiring to try new products that are not available locally. Additionally, 71% of regular craft spirits drinkers say they have tried a craft spirit while traveling that they wish they could purchase, however it is not available near their home.

“With the launch of our Direct-to-Consumer Spirits Shipping Report, the findings of this survey support the growing sense that consumers will continue to desire and demand the convenience of direct shipping to their homes for all kinds of items,” said Larry Cormier, vice president, general manager, Sovos ShipCompliant. “And the fact that 47% of regular craft spirits drinkers say they would spend more than $100 a month on craft spirits via DtC shipping highlights a missed opportunity for states that could be collecting tax revenue on every shipment, and also for the spirits industry, which is severely limited by the current regulatory landscape.”

Distilled spirits — including craft spirits — production and sales constitute a dynamic marketplace. Currently there are about 2,290 craft distilleries located in all 50 states across the country and about 122,000 spirits brands. However, DtC spirits shipping is only legal in 8 locales (7 states and D.C.). From the Harris Poll survey, 79% of craft spirits drinkers would like to see laws change in order to expand DtC shipping, indicating a clear need for change.

“Direct-to-consumer shipping is poised to be a major imperative step in the evolution of the spirits marketplace, especially for craft distilleries,” said Margie A.S. Lehrman, CEO of the American Craft Spirits Association. “The current DtC market is small but is expected to grow and mature, particularly for smaller premium brands that consumers are demanding in different markets across the country.”

Other notable findings and trends described in the 2022 Direct-to-Consumer Spirits Shipping Report include:

● Consumer desire for DtC shipping of craft spirits is on par with craft beer: When it comes to products that regular craft spirits drinkers would like to be able to purchase and have shipped directly to their homes/someone else’s home via a third-party carrier, craft spirits (46%) ranks similar to beer (49%).

● The future of DtC spirits shipping is bright: 73% of regular craft spirits drinkers say they are likely to purchase craft spirits via DtC in the future, with 64% of regular craft spirits drinkers planning to purchase craft spirits via DtC shipping in 2023.

● Changing laws on DtC spirits shipping will enhance the marketplace: From the Harris Poll survey, 76% of consumers would be more likely to try new craft spirits brands if they were able to be purchased via DtC shipping. Despite such broad interest among Americans for direct-to-consumer shipping of spirits, there has been limited success in efforts to expand DtC shipping.

The Direct-to-Consumer Spirits Shipping Report is a new collaboration between Sovos ShipCompliant and the American Craft Spirits Association, which examines the craft spirits purchasing behaviors and intent of U.S. consumers.

To download the full Direct-to-Consumer Spirits Shipping Report, visit sovos.com/shipcompliant/content-library/dtc-spirits-report/. Additionally, visit this page for the most up-to-date information as more states open up to DtC shipping of spirits.

About Sovos ShipCompliant

Sovos ShipCompliant has been the leader in automated alcohol beverage compliance tools for more than 15 years, providing a full suite of cloud-based solutions to wineries, breweries, distilleries, importers, distributors and retailers to ensure they meet all federal and state regulations for direct-to-consumer and three-tier distribution. ShipCompliant’s solutions reduce risk, lessen the burden of compliance, accelerate bringing products to market and enable revenue growth. With 60+ partner integrations, Sovos ShipCompliant leads a robust ecosystem of technology partnerships, enabling powerful complementary solutions. For more information, visit https://sovos.com/shipcompliant/ and follow us on LinkedIn and Twitter.

About American Craft Spirits Association

The American Craft Spirits Association is the only registered national nonprofit trade group representing the U.S. craft spirits industry. Members vote for the 15 democratically elected

representatives who make up the Board of Directors, and this Board collectively works to govern the ACSA in a transparent, responsive manner and in accordance with ACSA bylaws. ACSA’s mission is to elevate and advocate for the community of craft spirits producers. For more information, visit AmericanCraftSpirits.org.

 

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Additional Press Releases

North America
April 15, 2024
Sovos Streamlines Partner Network, Accelerating Joint Revenue Opportunities  

  Enhanced program provides access to the industry’s only complete platform for tax compliance and regulatory reporting (ATLANTA – April 15, 2024) Sovos, the always-on compliance company, today announced enhancements to its Sovos Partner Network program, further elevating its commitment to transform compliance from a business requirement into a force for growth. The simplified program […]

Read more
North America
April 10, 2024
Sovos Accelerates Always-On Compliance with Enhanced Connector Marketplace

Flexible integration solutions streamline business operations while meeting tax and regulatory demands (ATLANTA) April 10, 2024 – Sovos, the always-on compliance company, today announced the availability of an enhanced Connector Marketplace, making it more efficient for customers and partners to connect to Sovos’ Compliance Cloud. Through these connectors, companies can seamlessly implement Sovos’ tax compliance […]

Read more
E-Invoicing Compliance EMEA
March 28, 2024
Sovos and PwC ​in ​Belgium Establish Joint Business Relationship to Accelerate e-Invoicing Implementation

Sovos​, the always-on compliance company,​ today announced a joint business relationship with the Belgian PwC Firm PwC Business Advisory Services bv/srl (hereinafter: “PwC​”),​ leveraging the companies’ complementary tax and advisory service expertise and solutions to address vital e-invoicing and e-reporting needs. Through this joint business relationship, Sovos and PwC clients can access comprehensive services to […]

Read more
North America
March 25, 2024
Sovos Garners Spot in 2024 CRN® Partner Program Guide

ATLANTA, GA, March 25, 2024 — Sovos, the always-on compliance company, has been honored by CRN®, a brand of The Channel Company, with inclusion in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and […]

Read more
North America ShipCompliant
March 20, 2024
Sovos/Brewers Association Survey: 86% of Regular Craft Beer Drinkers Support Increased Access to DtC Shipping

Direct-to-Consumer Beer Shipping Report Finds Continued Demand for Craft Beer Purchases via DtC (ATLANTA) March 20, 2024 – Sovos ShipCompliant and the Brewers Association today announced the results of the fourth annual Direct-to-Consumer Beer Shipping Report. Among the findings were nearly nine in 10 (86%) regular craft beer drinkers believe that current laws in the […]

Read more