Coming Soon: The 2021 Direct-to-Consumer Wine Shipping Report

Delaney McDonald
January 8, 2021

This month, Sovos ShipCompliant will release the annual Direct-to-Consumer (DtC) Wine Shipping Report with our partners Wines Vines Analytics, based on 2020 data. Here is what you need to know about this comprehensive report and some key findings from last year’s report.

About the 2021 Direct-to-Consumer Wine Shipping Report

The Direct-to-Consumer Wine Shipping Report is a one-of-a-kind industry snapshot, presenting data not tracked or reported anywhere else. Sovos ShipCompliant and Wines Vines Analytics have been collaborating for more than 10 years on the DtC channel’s exclusive shipping report, delivering detailed insights on wine shipments made from wineries to consumers in the United States.

The Wines Vines Analytics team created an algorithm that uses a database of nearly 10,000 U.S. wineries to extrapolate all DtC shipments from millions of anonymous transactions filtered through the Sovos ShipCompliant system in 2020. The model tracks sales by winery region, annual winery production, destination of shipments, wine type (varietal) and price points. The result is the most accurate projection of the American DtC wine shipping channel.

A glance at last year’s top trends before peering into the 2021 report 

The 2020 report, covering 2019 data, shined a light on some new industry trends. With the COVID-19 pandemic having a huge impact on the wine industry and how consumers shop, will this year’s report be wildly different from previous years, or will trends only vary slightly? Here are some of the top takeaways from last year’s report on 2019 shipping: 

  • DtC channel growth slowed with a volume increase of 4.7% and a value increase of 7.4% in 2019.
  • The varietal Syrah saw strong increases in 2019 with a 16% increase in value, a 14% increase in volume and a 2.5% bump in average price.
  • Wineries producing 500,000+ cases of wine annually far outperformed all other categories of wineries in 2019—with an increase in value of over 500%.
  • In 2019, wines priced at $100+ continued to outperform the overall DtC channel.
  • Oregon and Washington wineries continued to outpace other regions in shipment volume, value and price per bottle in 2019.
  • 2019 saw the largest increase in average price per bottle shipped since 2011, with a 2.5% increase.

We’ll have updates on these and other findings in the 2021 DtC report. In the meantime, you can take a look at how the DtC channel performed in 2019 by checking out last year’s 2020 Direct-to-Consumer Wine Shipping Report.

Report findings unveiled at the Direct-to-Consumer Wine Symposium

Sovos ShipCompliant General Manager Larry Cormier will be speaking at the Virtual Direct-to-Consumer Wine Symposium alongside Andrew Adams, editor at Wine Vines Analytics on Friday, January 22 at 11:40 AM PT and share what did and didn’t change in DtC wine shipping in 2020 as a result of COVID-19. Tune in to hear updated reporting on volume, value, shipment destination states, as well as outcomes by region, varietals and price tiers. 

Take Action

Subscribe to our blog to get the latest on this report and more.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Delaney McDonald

Share This Post

North America Sales & Use Tax
June 5, 2023
Sovos Onboarding: 6 Departments Dedicated to Customer Success

If you are evaluating Sovos, we want you to understand expectations for the customer experience and what teams are there to support you. At Sovos, we have a range of teams ready to support you from the day you sign a contract. Whether it be a customer success representative to review the value you are […]

North America Sales & Use Tax
June 1, 2023
3 Things to Remember if You Get a Sales Tax Notice

Have you ever received a sales tax notice from a state department of revenue? Whether you answered yes or no, there are important things to keep top of mind to help keep your business prepared. Finding out that you have failed to comply with one or more of your sales tax obligations can be startling. […]

North America Unclaimed Property
May 30, 2023
How to Set Up a Successful Unclaimed Property Program

Unclaimed property compliance can be difficult and overwhelming. Clients often ask what they should be doing to ensure they are compliant with the various laws and regulations. It isn’t easy, especially if you have multiple property types such as checks, credits or customer accounts that have the potential to become unclaimed property in multiple states. […]

North America ShipCompliant
May 30, 2023
How Hold At Locations Improve Your Customers’ Wine Delivery Experience

Direct-to-consumer shipping wine lovers enjoy the convenience of having their favorite vinos shipped to their front door. But what happens when, for whatever reason, they aren’t available to accept their wine deliveries? Whether they aren’t available during the day or they don’t have someone 21 or older available to sign for their package, these challenges […]

North America Sales & Use Tax
May 30, 2023
Identifying Sales Tax Liabilities and Why They Matter

By Steve Claflin, CLA It’s incredible that it has now been five years since the landmark Wayfair decision. It seems like just yesterday we were reading the case, alerting clients and tracking the ever-developing state guidance. Unfortunately, many companies still are not familiar with their sales tax filing obligations caused by economic nexus, or they […]