6 Highlights From the 2021 Direct-to-Consumer Wine Shipping Report

Delaney McDonald
January 25, 2021

This January, Sovos ShipCompliant released the 2021 Direct-to-Consumer (DtC) Wine Shipping Report with our partner, Wines Vines Analytics. This report features exclusive data and insights on the state of the industry not tracked or reported on anywhere else. With wine shipments to consumers reaching a record $3.7 billion in 2020, there has never been a better time to understand the evolving trends of the DtC wine channel.

How we get the report numbers

The Direct-to-Consumer Wine Shipping Report takes shipment data from over 1,100 U.S. wineries’ shipments to consumers each month, totaling more than 40 million shipments over the course of the year. As we gather information, each shipment is edited for submission for governmental tax and reporting requirements, and all elements are validated by standardized tables. The verified data is submitted to a proprietary model built on a database of about 11,000 wineries that is updated monthly by Wines Vines Analytics. 

Highlights from the 2021 report

The DtC report is packed full of data, insights and forecasts regarding the wine industry. The report takes a deep dive into findings including by month, winery region, winery size, varietal, destination of shipments and price to produce the most thorough analysis. Here are some notable takeaways:.

  1. 2020 saw a remarkable 27% year-over-year increase in DtC shipment volume, the largest recorded in the report’s 11-year history.
  2. 2020 also saw the largest decrease ever in average price per bottle shipped with a 9.5% decline to $36.83.
  3. The largest and smallest production wineries enjoyed the greatest increases in volume, with increases of 54.7% and 64.9% respectively. 
  4. Shipments of wines priced under $30 per bottle soared, while $100+ wines regressed.
  5. Sonoma County extended lead over Napa as the largest source of winery DtC shipments with a 37.6% increase in volume.
  6. Non-West Coast wineries outperformed the overall DtC shipping channel with a 34.7% increase in volume of shipments and a 30.6% increase in value of those shipments.

Take Action

Download your free copy of the 2021 Direct-to-Consumer Wine Shipping Report for additional insights and analysis of DtC channel trends.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Author

Delaney McDonald

Share This Post
Share on facebook
Share on twitter
Share on linkedin
Share on email

North America Tax Information Reporting
June 24, 2022
Understanding Recent Form 1099-K Reporting Changes

As the online platform economy has evolved, the related tax reporting requirements are also changing and becoming more intricate for businesses. With Form 1099-K reporting, organizations must ensure that they are up to date on all IRS and state tax regulations to stay in compliance. Form 1099-K is not necessarily a requirement for all businesses […]

North America Unclaimed Property
June 23, 2022
Crypto Tax & Unclaimed Property Compliance – A Year-Round Approach

This quarterly blog series focuses on tax information reporting (TIR) and unclaimed property (UP) issues impacting businesses facilitating transactions involving digital assets. Each quarter, Sovos experts will provide updates and reminders on tax and UP issues in advance of the next quarter – to help you have a line of sight into what to expect […]

North America ShipCompliant
June 22, 2022
How to Manage Sales Tax in DtC Shipping

Managing sales tax obligations can be complex in the direct-to-consumer (DtC) alcohol beverage shipping space. Luckily, Sovos ShipCompliant’s Alex Koral, regulatory general counsel, broke down key considerations in the recent Understanding Sales Tax for the DtC Shipper webinar. Here are highlights from the presentation to help you better understand the many nuances of this tricky […]

Sales & Use Tax VAT & Fiscal Reporting
June 22, 2022
5 Key Takeaways from the State of Indirect Tax

The State of Indirect Tax, featuring IDC, was a three-session event hosted by Sovos on April 7. It covered IDC’s thoughts on the current and future state of indirect tax, the biggest trends and changes from a regulatory perspective and the importance of aligning your IT and tax teams in your compliance strategy. The sessions […]

EMEA IPT
June 22, 2022
Meet the Expert, Manisha Patel, Senior Compliance Services Representative – IPT

Meet the Expert is our series of blogs where we share more about the team behind our innovative software and managed services. As a global organisation with indirect tax experts across all regions, our dedicated team are often the first to know about regulatory changes and developments in global tax regimes, to support you in […]