This March, Sovos ShipCompliant released the second annual Direct-to-Consumer (DtC) Beer Shipping Report in partnership with the Brewers Association. The report features exclusive insights and data on the state of the channel, an economist’s review of the marketplace opportunity and key findings from a consumer preferences survey.
Fast facts from the 2022 DtC Beer Shipping Report
Here are the top five findings from the report that illustrate the current state of the DtC beer shipping market.
- Craft beer drinkers don’t differentiate between beer and other household goods in terms of what they’d like to have conveniently shipped to their homes.
- A stunning 92% of regular craft beer drinkers would like to purchase beer DtC on a monthly basis, and over two-thirds (68%) say they would spend $50 or more a month on DtC beer delivery.
- College grads are 15% more likely than those with a high school diploma to say they would like to be able to purchase beer and have it shipped directly to their homes via a third-party carrier.
- High-value products are having their moment. Cases priced above $50 saw growth in volume sales by 1.5% in 2021, versus a loss of 6.3% by volume for less expensive brews. This portion of the beer market is ideal for DtC shipping.
- A mere 14.8% of the 21+ population has access to DtC beer shipping, compared to 96.7% of the 21+ population for wine. That leaves an opportunity for 6.5x growth.
Consumer Survey Methodology
This survey was conducted online within the United States by The Harris Poll on behalf of Sovos ShipCompliant from January 20-24, 2022 among 1,951 adults ages 21+, among whom 562 drink craft beer at least once per month.
For additional data and insights into the DtC beer channel, download the 2022 Direct-to-Consumer Beer Shipping Report.