5 Highlights from the 2022 Direct-to-Consumer Wine Shipping Report

Lizzy Connolly
January 20, 2022

This January, Sovos ShipCompliant released the 2022 Direct-to-Consumer (DtC) Wine Shipping Report with our partner, Wines Vines Analytics. The report is the most comprehensive, complete and exclusive collection of data and insights on the state of the industry. Wine shipments to consumers reached a record $4.2 billion in 2021, meaning this is a fantastic time to delve into the DtC wine channel and learn more about the ever-evolving trends.

About the data

The Direct-to-Consumer Wine Shipping Report takes shipment data from more than 1,300 U.S. wineries’ shipments to consumers each month, totaling more than 42 million shipments over the course of 2021. As we gather information, each shipment is edited for submission for governmental tax and reporting requirements, and all elements are validated by standardized tables. The verified data is submitted to a proprietary model built on a database of 11,000+ wineries that is updated monthly by Wines Vines Analytics.

Highlights from the 2022 report

The report takes a deep dive into findings from 2021 including by winery region, winery size (production), varietal, destination of shipments and price to produce the most thorough analysis available of the DtC shiping channel. Here are some notable takeaways:

  • 2021 saw the smallest ever year-over-year increase in DtC shipment volume, inching up 1.4% for 8.5 million cases. Considering that this volume growth is off the anomalous 2020 pandemic year, which had seen a record-breaking volume increase.
  • In a return to more normal pricing patterns, 2021 saw the largest growth ever in average price per bottle shipped, with an 11.8% increase to $41.16.
  • The Limited Production Winery Size category (producing up to 999 cases annually)   outperformed larger winery size classes, seeing a 26.8%  increase in average price per bottle shipped.
  • In a reversal of 2020, shipments of wines priced $100+ increased in both volume and value in 2021, while those priced under $30 per bottle dipped in each of those respective categories.
  • Napa wineries saw a strong rebound, accounting for 45.0% of the value of the overall DtC shipping channel in 2021.

What comes next?

Tune in for our free webinar on February 17, where we will dive deeper into the report data and takeaways. Register here for the live discussion.

Take Action

Download your free copy of the 2022 Direct-to-Consumer Wine Shipping Report for additional insights and analysis of DtC channel trends.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Lizzy Connolly

Share This Post

North America ShipCompliant
May 25, 2023
Out-of-State Breweries Gain Self Distribution, DtC Rights in Oregon

Under a settlement agreement, breweries located outside of Oregon now have more options for selling into the Beaver State, including direct-to-consumer (DtC) shipping and self-distribution to retailers. The settlement arose out of a lawsuit filed by a group of Washington breweries last year challenging Oregon laws that limited beer self-distribution to in-state breweries and DtC […]

EMEA VAT & Fiscal Reporting
May 24, 2023
VAT and Art: What you need to know

Significant inflation increases have impacted most of the world’s economies, with the UK still above 10% in 2023. This increase means a reduction in the purchasing power of consumers. Together with increases in the cost of raw materials, this has created uncertainty regarding growth of entire industrial departments and reduced profit margins for companies. The […]

North America ShipCompliant
May 23, 2023
Top 5 Myths Surrounding Retailer Direct-to-Consumer Wine Shipping

By Tom Wark, Executive Director, National Association of Wine Retailers Politics breed myths. This has always been the case as politics is, at its most fundamental, a form of storytelling. So it should be no surprise that myths have arisen as various elements of the wine industry have fought against consumers and specialty wine retailer seeking […]

May 23, 2023
IPT: Location of Risk and Territoriality

Much of the discussion on the Location of Risk triggering a country’s entitlement to levy insurance premium tax (IPT) and parafiscal charges focuses on the rules for different types of insurance. European Union (EU) Directive 2009/138/EC (Solvency II) set out these rules. However, a related topic of growing importance in this area concerns territoriality, i.e. […]

Asia Pacific E-Invoicing Compliance
May 23, 2023
Japan: New e-Invoice Retention Requirements

Japan’s new e-invoice retention requirements are part of the country’s latest Electronic Record Retention Law (ERRL) reform. Along with measures such as the Qualified Invoice System (QIS) and the possibility to issue and send invoices electronically via PEPPOL, Japan is implementing different indirect tax control measures, seeking to reduce tax evasion and promote digital transformation. […]