Sovos ShipCompliant to Support Tock’s Direct-to-Consumer Wine Shop

Direct-to-consumer shop launches on Tock with selections perfect for gifting  
and hosting during the holiday season

(ATLANTA) November 29, 2022  –  Automated alcohol beverage compliance leader Sovos ShipCompliant is supporting Tock Wine Shop, a direct-to-consumer (DtC) ecommerce shop for wineries from the all-in-one booking management platform Tock. The Tock Wine Shop will allow wineries to offer bottles and bundles to wine lovers, while the API integration with Sovos ShipCompliant helps wineries ensure that shipments are fully compliant with all federal and state regulations.

“It only makes sense that a customer would be interested in purchasing from a winery after visiting for a tasting, tour or event,” said Larry Cormier, vice president and general manager of Sovos ShipCompliant. “Until now, small producers and family vineyards have had to manage their own wine clubs or ecommerce operations for those customers. Tock Wine Shop allows wineries of all sizes to sell directly to consumers while our ShipCompliant solution ensures a compliant process that removes the risk of producers incurring fines or other penalties for non-compliant shipments.”

The demand for DtC wine shipments has continued to increase and be a key industry focus as producers feel consumer pressure for online availability. Since 2020, Tock has seen a 175% increase in winery bookings for tastings, tours and events, and their winery partners are experiencing higher levels of demand than ever before.

“Tock Wine Shop creates more opportunities for our partners to meet high industry demand, while giving consumers exclusive access to wines from all over the country,” said Tock’s Chief Marketing Officer, Bryan Ferschinger. “While we have the built-in network of millions of consumer accounts, and thousands of winery partners, Sovos ShipCompliant is an integral part in ensuring all shipments from winery partners are fully compliant with all federal and state regulations.”

The Tock marketplace allows consumers to shop wines from multiple wineries all in one place, while ShipCompliant manages compliance checks against each of the individual producers’ accounts. Bottles that were previously exclusive to in-person tastings can now be shipped directly to wine lovers thanks to seamless technology that gives wineries autonomy to manage shipping and inventory control of their products.

To learn more about DtC wine shipping compliance, visit


About Sovos ShipCompliant  
Sovos ShipCompliant has been the leader in automated alcohol beverage compliance tools for more than 15 years, providing a full suite of cloud-based solutions to wineries, breweries, distilleries, importers, distributors and retailers to ensure they meet all federal and state regulations for direct-to-consumer and three-tier distribution. ShipCompliant’s solutions reduce risk, lessen the burden of compliance, accelerate bringing products to market and enable revenue growth. With 60+ partner integrations, Sovos ShipCompliant leads a robust ecosystem of technology partnerships, enabling powerful complementary solutions. For more information, visit and follow us on LinkedIn and Twitter.

About Tock 
Tock empowers guests to discover and book the best culinary experiences at restaurants, bars, wineries, pop-ups, and events across the globe. Acquired by Squarespace in 2021, the all-in-one platform with everything to sell anything, Tock offers a robust reservation, guest, and table management system that puts businesses in complete control of the booking process. The platform provides free and prepaid reservations, event ticketing, plus sophisticated hospitality and dynamic pricing tools, making it easy for guests to see everything a culinary destination has to offer all in one place. Tock has processed over $2.2B in prepaid experiences, in addition to millions of standard reservations in 33 countries around the globe. Discover more at and Tock. Delicious starts here.