As Regional Marketing Director Latin America, Lorena Baquedano leads regional initiatives aimed at strengthening the presence of the Sovos brand among internal and external audiences. Among its main responsibilities are the definition and construction of the marketing and communication strategy for the company, as well as the development of marketing intelligence actions. It also emphasizes the creation of teams of excellence in the region, defining plans to improve customer satisfaction and corporate communications.
From the perception offered by her quality as a certified organizational coach, Lorena brings a new vision to work environments, where respect, the ability to listen, delivering valuable feedback and opening learning opportunities for employees make up the pillars of her style of work. leadership.
With a degree in Public Relations and Corporate Communication, with over 20 years of professional experience, Lorena has held leadership positions related to the Marketing area in different multinational companies, such as Endress + Hauser, RedHat Chile, Joy Global Latin America, Oracle South Latin America, Mincom / Ventyx and SAP Chile.