Nielsen Launches Comprehensive U.S. Wine Measurement Solution with Connected Partners Wines Vines Analytics and Sovos ShipCompliant

April 23, 2020

New York, NY – April 23, 2020 – Nielsen (NYSE: NLSN) Global Connect today announced a joint solution that will deliver a much more comprehensive view of the U.S. off-premise wine category. This product will enable suppliers, importers, distributors and retailers to view Nielsen U.S. retail wine sales alongside or in aggregate with direct-to-consumer (DtC) wine shipments, provided by Nielsen Connect Partner Network members Wines Vines Analytics and Sovos ShipCompliant.

Reflecting the importance of robust, trusted measurement of channel shifts impacted by and extending beyond the global COVID-19 pandemic, this collaboration will provide industry-first, synchronized reporting of two critical channels: the $17 billion U.S. retail off-premise channels tracked by Nielsen, and the more than $3 billion DtC wine shipment market reported by Wines Vines Analytics in collaboration with Sovos ShipCompliant. The latter is produced using a proprietary model driven by millions of anonymized shipment transactions filtered through the Sovos ShipCompliant system, then stratified and extrapolated to the Wines Vines Analytics database of more than 10,000 wineries.

Wine retailers and manufacturers will have access to a broader read of the wine category and segment size and trends via quarterly reporting that meticulously matches Nielsen’s retail measurement data to DtC shipment data—by price tier, origin, varietal and destination market. Users will have the ability to access category and segment data for Nielsen and the DtC shipment data either in isolation or in aggregate. 

Joint measurement by Sovos ShipCompliant and Wines Vines Analytics yields the most robust projection of the U.S. DtC shipment channel available today, particularly reflective of premium price tiers. Reporting of DtC shipments includes online orders placed at winery websites, winery wine club shipments to their members and tasting room purchases shipped to consumers. The model tracks sales by winery region, annual winery production, destination of shipment, wine type (varietal) and price points.

During March 2020, combined U.S. dollar sales of wine from Nielsen’s retail measurement and the DtC shipment measurement from Wines Vines Analytics and Sovos ShipCompliant were almost $2.5 million, an increase of nearly 30% versus one year prior, reflecting the pervasive impacts of COVID-19.

“Wine suppliers, importers, distributors and retailers are grappling with a shifting paradigm of consumer preferences and purchasing methods for their favorite wines,” said Danny Brager, Senior Vice President, Beverage Alcohol, Nielsen. “Our collaboration with our Connected Partners Wines Vines Analytics and Sovos ShipCompliant will provide our clients with a stronger representation of wines from wineries of all sizes—many of which use the rapidly growing DtC channel as a primary avenue for getting their products to consumers. It will also enable all wineries to leverage our leading measurement of the U.S. retail wine market distributed through the three-tier system. With rising sales through various off-premise channels including DtC shipping—accentuated even more as a result of the COVID-19 pandemic—it is more critical than ever to understand these channel shifts.”

“The U.S. wine industry is more competitive now than at any other point in its history, and accurate market data is invaluable to make the best business decisions possible,” said Andrew Adams, editor of the Wine Analytics Report, which is published by Wines Vines Analytics. “Finding pockets of growth is more critical than ever, which is why we’re excited to connect the dots for the wine industry via our growing collaboration with Nielsen and Sovos ShipCompliant.”

“For nearly a century, Nielsen has defined the measurement of the U.S. retail off premise space,” said Larry Cormier, Vice President and General Manager, Sovos ShipCompliant. “Now with our joint offering alongside Wines Vines Analytics, we can better help U.S. wineries and retailers keep pace with category trends at a broader level, incorporating both retail and DtC shipment channels.”

Available through Nielsen’s Global Connect Business, the Nielsen Connect Partner Network is the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. Since launching in 2016, this ecosystem has been instrumental in simplifying industry collaboration for more than 150 unique Nielsen clients, with an open framework that enables them to work with trusted, innovative partners matching their specific needs. Click here for additional information.  


Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. 

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. 

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


The Wines Vines Analytics team maintains the wine industry’s most accurate databases and provides data-driven analysis, insights and reports to help our clients grow and manage their businesses. Read more at


Sovos ShipCompliant has been the leader in automated alcohol beverage compliance tools for more than 15 years, providing a full suite of cloud-based solutions to wineries, breweries, distilleries, importers, distributors and retailers to ensure they meet all federal and state regulations for direct-to-consumer and three-tier distribution. Sovos ShipCompliant’s solutions reduce risk, lessen the burden of compliance, accelerate bringing products to market, and enable revenue growth. With some 50 partner integrations, Sovos ShipCompliant is at the core of a robust ecosystem of technology partnerships, enabling powerful complementary solutions. For more information, visit and follow us on LinkedIn and Twitter.


Greg Doonan, Communications Manager, Nielsen

(508) 527-2027

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Additional Press Releases

North America
April 10, 2024
Sovos Accelerates Always-On Compliance with Enhanced Connector Marketplace

Flexible integration solutions streamline business operations while meeting tax and regulatory demands (ATLANTA) April 10, 2024 – Sovos, the always-on compliance company, today announced the availability of an enhanced Connector Marketplace, making it more efficient for customers and partners to connect to Sovos’ Compliance Cloud. Through these connectors, companies can seamlessly implement Sovos’ tax compliance […]

Read more
E-Invoicing Compliance EMEA
March 28, 2024
Sovos and PwC ​in ​Belgium Establish Joint Business Relationship to Accelerate e-Invoicing Implementation

Sovos​, the always-on compliance company,​ today announced a joint business relationship with the Belgian PwC Firm PwC Business Advisory Services bv/srl (hereinafter: “PwC​”),​ leveraging the companies’ complementary tax and advisory service expertise and solutions to address vital e-invoicing and e-reporting needs. Through this joint business relationship, Sovos and PwC clients can access comprehensive services to […]

Read more
North America
March 25, 2024
Sovos Garners Spot in 2024 CRN® Partner Program Guide

ATLANTA, GA, March 25, 2024 — Sovos, the always-on compliance company, has been honored by CRN®, a brand of The Channel Company, with inclusion in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and […]

Read more
North America ShipCompliant
March 20, 2024
Sovos/Brewers Association Survey: 86% of Regular Craft Beer Drinkers Support Increased Access to DtC Shipping

Direct-to-Consumer Beer Shipping Report Finds Continued Demand for Craft Beer Purchases via DtC (ATLANTA) March 20, 2024 – Sovos ShipCompliant and the Brewers Association today announced the results of the fourth annual Direct-to-Consumer Beer Shipping Report. Among the findings were nearly nine in 10 (86%) regular craft beer drinkers believe that current laws in the […]

Read more
North America
February 27, 2024
Sovos’ Charles Maniace Named to Accounting Today’s Top 100 Most Influential People for Fifth Consecutive Year

Maniace recognized for his abilities to interpret, influence and guide organizations in an increasingly complex tax compliance environment ATLANTA – February 27, 2024 – Global compliance technology solutions and services provider Sovos today announced that Charles Maniace, vice president of regulatory analysis &design, was recognized in Accounting Today’s Top 100 Most Influential People. The list […]

Read more