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Sovos Always On: São Paulo
Piloting the Tax Reform
Roadshow
May 14, 2026
From 8:30 to 18:30
L´atelier - Av. das Nações Unidas, 12559 - Brooklin Novo, São Paulo - SP, 04578-903. Brazil
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Event Summary

The race has begun!

The race for tax reform has already begun, and to cross the finish line with a competitive advantage, in addition to a good engine, strategy, preparation, and the ability to adapt to the challenges that arise along the way are necessary.

In the Sovos Always On Roadshow: Piloting Tax Reform, we brought together experts and market leaders to explore the key impacts of the so-called "test" year and discuss how companies can anticipate changes in the tax and regulatory landscape.

One of the main focuses of the meeting is the Tax Reform in Brazil, one of the most profound transformations of the tax system in recent decades. We will discuss the new tax assessment and documentation models, the operational challenges, the risks involved, and best practices to ensure compliance, efficiency, and security during the transition.

All sessions are conducted in Portuguese, ensuring a fluid and accessible experience for all participants.

Speakers
Carlos Pedral
Partner, PwC Brazil
Durval Portela
Partner, PwC Brazil
Ingo Hoffmann
Pilot
Veronica Magalhães
Tax expert

Agenda

May 14th
8:30 – 9:30

Registration and Welcome Coffee

9:30 – 10:00

Welcome Keynote

10:00 – 10:45

Partner Panel

10:45 – 11:30

Government Panel

11:30 – 12:00

Case Presentation

12:00 – 13:00

Lunch

13:00 – 13:30

Panel

1:30 PM – 2:00 PM

Customer Panel

2:00 PM – 2:40 PM

Lecture with Verônica Magalhães

14:40 – 15:00

Coffee Break

15:00 – 15:40

Partner Panel

15:40 – 16:30

Keynote with Ingo Hoffman

4:30 PM – 6:30 PM

Winners' Happy Hour

Venue

L´atelier
May 14, 2026
From 8:30 to 18:30
L´atelier - Av. das Nações Unidas, 12559 - Brooklin Novo, São Paulo - SP, 04578-903. Brazil

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