PinkBlush Ensures Accuracy of Sales Tax Reporting with Sovos

Case Study

PinkBlush Maternity

Sovos removed the complexity of changing regulatory environments for PinkBlush.


Business Challenges

  • As an ecommerce provider, they needed assurances that filings were being handled correctly in all 50 states on time, every time

  • PinkBlush needed a partner who would work with them to solve the issue of rapid change in reporting requirements

  • The regulatory content from their current vendor was not up to standards

  • A dedicated and knowledgeable support system that would ease the burden on internal teams was a must


PinkBlush selected Sovos for its Global Tax Determination and Managed Services capabilities. Critical considerations included:

  • Speed and accuracy of information

  • Customer support system and responsiveness

  • Implementation process and compatible APIs


  • Fast and seamless integration

  • Increased confidence that returns are being managed timely and correctly

  • Reduced burden on internal team to determine and file taxes

  • A dedicated partner to address any issues promptly and professionally

The Company

PinkBlush Maternity is the company where fashion meets motherhood. Designed specifically for the modern mother, they provide looks that are stylish, trendy but most of all affordable. Customers feel confident in knowing that keeping their style is now more than ever obtainable because PinkBlush is not just a brand, it’s a lifestyle.

The Challenge

PinkBlush needed a tax software to help them manage sales tax reporting and filing obligations for their growing ecommerce business. Keeping pace with rapidly evolving regulatory requirements made managing the process manually too labor intensive and prone to human error. The decision was made to pursue a solution that could automate the process and ensure the accuracy and timeliness of their sales tax reporting and filing.


After selecting and implementing a vendor’s product they quickly realized that the relationship was not going well and that it was a bad fit. Processes were not running as smoothly as they should and when mistakes did arise, the vendor was putting the blame back on them. In the end, the team at PinkBlush decided it was best to end the relationship and move to a solution more capable of servicing their needs and scaling to meet their business needs.

The Solution

To meet these challenges, PinkBlush turned to Sovos to ensure that its tax obligations were being met correctly and the risk of audit or penalty was greatly reduced. Sovos was able to provide the right blend of technology and managed services to accommodate all of PinkBlush’s needs.

“We wanted a solution that works, and we wanted a smoother business relationship. That is what we wanted.”

Phillip PHam

Senior Accountant, PinkBlush

The Benefits

Sovos provides PinkBlush complete peace of mind when it comes to sales tax. Because all regulatory changes are tracked and updated automatically, they are never fearful of missing a critical update or change. With Sovos managing all its tax needs, PinkBlush can redeploy internal assets to focus on priority business objectives.

The Results

With Sovos’ tax determination technology and managed services in place, PinkBlush is meeting their tax obligations accurately and on time. The guess work has been replaced with the full backing and expertise of a dedicated, experienced partner. In addition to being able to meet the needs of today, Sovos provides the type of scalable solutions that can easily grow alongside PinkBlush to meet their business needs at any time, in any location.

Why Sovos?

PinkBlush selected Sovos to simplify its sales tax efforts and to ease the burden on its internal teams. In addition, PinkBlush was looking for a dedicated tax solutions provider that would be available and accountable whenever needed. In a short amount of time, PinkBlush was able to implement Sovos and begin reaping the benefits of our expertise.