Understanding VAT Obligations When Organising European Conferences and Events

Alex Smith
November 2, 2021

Regardless of where the event, conference or exhibition is held, there will be VAT obligations to be met.

For event organisers, understanding these VAT requirements is key as failure to do so will not only impact profit margins but may also result in late payments and possible penalties.

VAT on conferences and events

If your business organises events and conferences the VAT position can be confusing. You’ll need to understand the place of supply rules to determine when and where you should charge VAT and where VAT can be reclaimed. The rules can be complex and vary between different Member States within the EU and between non-EU countries.

Types of event

Some companies specialise in organising events for others or occasionally arrange events to promote their own business. The supply can be either from one business to another for organising an event or by directly charging other businesses or private individuals for admission/participation in their own event.

VAT on conferences and events place of supply rules

When determining where a supply is taxed, it’s important to consider the place of supply rules. These can be confusing and hard to interpret. When organising events and conferences, there are two basic rules to think about:

  • Does the service being supplied fall under the general place of supply rules, in which case if the supply is B2B VAT is due where the customer is based. In this scenario if the customer is established outside the UK, then the customer must account for VAT on behalf of the supplier in the country they are established in under the reverse charge rules or equivalent if non-EU.
  • Does the supply fall under any of the exceptions to the main rule? The most common example being admission to conferences and events whereby VAT is due where the event is held.

Any company organising an event needs to make sure they’re applying the correct VAT treatment to services they supply.

It’s also important to understand whether the event supplies consist of many different components – such as catering, equipment, venue – as sometimes these are taxed individually but at other times as a single supply.

Key issues to overcome for VAT on conferences and events

VAT rules for the events industry are not always clear so it’s important to understand the implications at the outset to factor in the costs and be aware of your VAT obligations.

There are different key areas that will help establish the place of supply and any associated compliance issues. These include:

  • Hiring of conference venues
  • B2B or B2C
  • Definition of ‘admissions to events’
  • Overseas delegates attending EU events
  • Services related to the event
  • Special scheme for travel agents / Tour Operators Margin Scheme (TOMS)

Take Action

Understanding the complexities of VAT for each country’s VAT rules is key.

Download our Events Guide or Talk To Us to fully understand your VAT obligations when organising European conferences and events.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.

Author

Alex Smith

As a Director and member of the Consulting Services team within Managed Services, Alex has worked at Sovos since 2012. At Sovos Alex specialises in providing cross-border advice to a wide range of businesses delivering detailed analyses, reports and contract reviews regarding VAT/GST systems within the EU and beyond. Alex supports many businesses both from a consulting perspective and also by overseeing their VAT compliance obligations. Alex has worked in Indirect Tax since 2005 and his previous experience comes from working in the Big 4. Prior to joining Sovos, Alex worked as a GST consultant in New Zealand, which gave him the opportunity to develop an understanding of international GST and customs duties. Alex also spent several years in London, working in a middle markets VAT team gaining wide exposure to European VAT law. Alex is a full member of the Chartered Institute of Taxation and additionally holds a Master’s degree in Taxation.
Share this post

North America
June 6, 2024
Observations and Predictions: The Future of Tax and Compliance

When I became the CEO of Sovos one year ago, I knew that I was stepping into an innovative company in an industry primed for a seismic transformation. However, even with this knowledge in place, I must admit that the speed and scope of change over the past year has been extraordinary to witness. Here […]

EMEA IPT
July 8, 2024
Hungary Insurance Premium Tax (IPT): An Overview

Regarding calculating Insurance Premium Tax (IPT), Hungary is the only country in the EU where the regime uses the so-called sliding scale rate model.

North America ShipCompliant
July 3, 2024
The Prospects and Perils of AI in Beverage Alcohol

I recently had the privilege of speaking on a panel at the National Conference of State Liquor Administrators (NCSLA) Annual Conference, a regular meeting of regulators, attorneys and other members of the beverage alcohol industry to discuss important issues affecting our trade. Alongside Claire Mitchell, of Stoel Rives, and Erlinda Doherty, of Vinicola Consulting, and […]

North America ShipCompliant
June 27, 2024
Shifting Focus: How to Make Wine Country Interesting to Millennials

Guest blog written by Susan DeMatei, President, WineGlass Marketing WineGlass Marketing recently conducted a study to explore how Millennials and Gen X feel about wine, wine culture and wine country. The goal was to gain insight into how we can make wine, wine club and wine country appealing to these new audiences. We’ll showcase in-depth […]

North America Sales & Use Tax
June 24, 2024
Illinois to Adjust Sales Tax Nexus Rules in Light of PetMeds Threat

Illinois is poised to change their sourcing rules again, trying to find their way in a world where states apply their sales tax compliance requirements equally to both in-state and remote sellers. With this tweak, they will effectively equalize the responsibilities of remote sellers with no in-state presence, to those that have an Illinois location. […]

EMEA VAT & Fiscal Reporting
June 21, 2024
ViDA Rejected Again – Europe Misses Another Chance to Harmonize e-Invoicing

During the latest ECOFIN meeting on 21 June, Member States met to discuss if they could come to an agreement to implement the VAT in the Digital Age (ViDA) proposals. At the ECOFIN meeting in May, Estonia objected to the platform rules being proposed, instead requesting to make the new deemed supplier rules optional (an […]