Spirits New Product Registrations Jump 108% in Q1 2022

Lizzy Connolly
April 11, 2022

Brandy registrations see impressive 322% spike from Q4 2021 

As spring and the warmer months inch closer, beverage alcohol brand registration patterns are also continuing to creep higher. The industry is perhaps gaining a better understanding of how to move forward in a marketplace working through a pandemic. There were increases in Product Registration Online (PRO) new product registrations* for both wine and spirits, with spirits seeing growth from last quarter and last year.

We’ve previously seen that the first half of the year is when the number of registrations tends to climb. The first quarter of 2022 is currently on track to outpace yearly registration totals from both 2021 and 2022.

The following is a breakdown of new product registration data via PRO from the first quarter of 2022 (January, February, March) for spirits, wine and beer.


Spirits product registrations are up 108% from Q4 2021, and up 21% from Q1 2021. In fact, all spirits categories show increases quarter-over-quarter and year-over-year.

Among spirits product registrations:

  • Brandy leads the way, with 322% growth from Q4 2021, with a slight 1% uptick from Q1 2021.
  • Rum (230%) and Liqueur (172%) each had high gains from Q4 2021.
  • Cocktails (as classified by the TTB) saw a 79% increase from this same time last year, and also saw a 23% expansion from Q4 2021.
  • Vodka had positive gains from Q1 2021 (55% increase) and from Q4 2021 (65% increase).


Overall, the number of wine brand registrations in Q1 2022 spiked 44% from Q4 2021, but saw a 17% decrease from Q1 2021. The White, Red and Rosé, and Fruit and Dessert Wine categories all saw increases in quarterly growth.

Among wine product registrations:

  • Sparkling bubbled up 48% from this time last year.
  • Red and Rosé are up 60% from Q4 2021, but saw a 17% dip from Q1 2021.
  • White wine brand registrations rose 51% from Q4 2021.
  • Fruit and Dessert Wine brand registrations increased 29% quarter-over-quarter but saw a 29% drop year-over-year.


Stout registrations led the beer/malt category, with both quarter-over-quarter (307%) and year-over-year (46%) growth. Porter new product registrations and Malt Beverage (which does not include beer, flavored malt beverages, malt liquor or near beer) are up quarter-over-quarter 13% and 16%, respectively. Overall, Malt new product registrations are down 16% from Q4 2021 and saw an 18% decrease from Q1 2021.

*Product Registration Online (PRO) data encompasses nationwide label/brand registrations by PRO users. Product Registration Online processes some 100,000 state registrations annually.

Take Action

Learn how PRO enables fast, easy electronic brand filings for wine, spirits and beer brands in participating states.

Sign up for Email Updates

Stay up to date with the latest tax and compliance updates that may impact your business.


Lizzy Connolly

Share this post

North America ShipCompliant
September 26, 2023
How Can Women-Led Beverage Alcohol Companies Change the Industry?

The beverage alcohol industry might no longer be strictly viewed as a “boys’ club,” but there are a minority of women leading organizations in the space. However, the number of women-led wineries, breweries and distilleries is on the rise, which – as we’ll explain – is likely a very positive thing for the industry. Let’s […]

North America ShipCompliant
September 25, 2023
Potential Government Shutdown Will Affect Beverage Alcohol Industry

Unless Congress is able to pass an appropriations bill in the next few days, the U.S. government is set to shut down all nonessential services effective October 1, 2023. This will include (among many other agencies) the Alcohol and Tobacco Tax and Trade Bureau (TTB), which will impact the beverage alcohol industry. If the shutdown […]

EMEA VAT & Fiscal Reporting
September 25, 2023
VAT in the Digital Age – Union One Stop Shop (OSS) Expansion

Entering into force on 1 January 2025, the EU Commission’s VAT in the Digital Age (ViDA) proposals have been introduced in an effort to modernize VAT across the EU.  One pillar of ViDA is the “single VAT registration,” which would reduce compliance costs for businesses. The Commission proposes to achieve this by expanding the Union […]

North America Tax Information Reporting
September 25, 2023
Why Conduct a Pilot Season for Tax Information Reporting?

Another tax information reporting season is just around the corner and now is the time to start preparing your teams handling forms such as Series 1099, 1098, 1042-S, 3921, 5498, W-2, W-2G and more. Getting your teams ready and testing your reporting process ahead of January ensures you are set up for a successful season. […]

North America Tax Information Reporting
September 21, 2023
Sovos Education Returns to Orlando with Statutory Accounting CPE

If you didn’t join us in D.C. or San Francisco earlier this year, you won’t want to miss one last opportunity in 2023 to take part in live continuing education. Sovos Education is returning to the Orlando area for a full week of statutory accounting CPE opportunities and we’re hoping to see you there. Sun […]